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The 5 top reasons to incorporate SEO

A question we get asked a lot is why do SEO when there are many options to quickly appear on the first page of Google?

  1. The first reason is that organic search is still the most often primary source of website traffic. People still have reservations about ads and sometimes prefer to click on a link that doesn’t have the “AD” attached to it.
  2. The second reason is that SEO applies to every search engine rather than just one search engine. When you use paid ads, you only advertise on that specific search engine such as Google, Bing or Yahoo. When you start doing ads on every single search engine, not only do your management fees rack up, but you also have to maintain consistency across all the places your ad appears. When you incorporate SEO, it automatically applies to every single search engine.
  3. When you incorporate both SEO and SEM, it ensures that your website takes up more than just one spot on the first page of the search engine. A client is more likely to be ‘flooded’ with your website on the first page, and this increases the chance of them clicking on your website rather than a competitors. The more times you appear on the first page, the more likely you get a new customer onboard!
  4. SEO is definitely cheaper than SEM. Sure, it does cost money but in comparison to your Google Ads, you won’t need to allocate a budget to the ad spend of the campaign AND the management fee. With SEO, all you pay is the management fee and the rest is taken care of.
  5. It’s a long term strategy that will create the foundations of all your future marketing. SEO might not work as quick as your paid ads, but in the long run, you are more likely to keep your SEO than your paid ads. Once the foundations of your SEO have been created, you can slowly phase out your SEM and just rely on your SEO and still get consistent leads. However, if you just rely on paid ads, the moment you turn off your ads, your leads stop as well.

In conclusion, while paid ads might be the newest trend in marketing, don’t forget about your SEO as it will always be beneficial to your business. In fact, we always recommend that you do both SEO and paid ads (SEM) in order to maximise your marketing efforts, and get the most return on your investment.

How much does a video cost?

Video content for your business is very important. It is a fantastic piece of marketing or information for you to send to potential customers, clients, suppliers, or as branding. All of these elements are incredibly vital to the success of your business. 

But, how much does a video cost? 

As a Video Producer, I get asked this question at least once a day. The problem is, there is no straight answer. There are so many different types of video (animation, interviews & cutaways, narrative, informational, graphics, and the list goes on) and each of these videos can be made in different ways which influences the cost. 

 

The easiest way to think about the price of a video is think about the cost of a house:

  • What suburb is the house in? 
  • How many bedrooms? 
  • How many bathrooms? 
  • Does it have a swimming pool? 
  • Was it project built or custom made? 
  • Does it have budget or specialised fittings?

All these elements drastically effect the cost of the property and each element can be tailored to suit the buyers needs and requirements. So can your video. 

Here at Anomaly we always ask a series of questions about you and your business, what you need, and understand your specific market. We always want to recommend what is best for you and what will be the most value for money and get you the results you need. There is nothing worse than paying for a video that does not fulfil the brief! 

Before we are able to quote you for your video we will need to understand a bit more about you and your business. Below are a few questions to think about: 

  • Tell me a little bit about your business/you.
  • What are you trying to achieve with the video?
  • Who is the video for/who is the target audience?
  • Where will this video live? i.e. website, social media, youtube etc.
  • Do you have any ideas on what type of video you’d like to make?
  • Are there any reference videos you’d like us to look at?
  • Which of our videos did you like from our website?
  • How many locations do you envision for this (if applicable)?
  • And what was the budget you were thinking of allocating to the video?
  • Do you want to feature talent or will it just be staff in the video?
  • What is your timeline for the video – shoot and delivery?
  • Are you thinking you might want professional voice over, or would you just like the speakers being interviewed to be carrying the story under our other images?
  • You mentioned you might be featuring *insert relevant business information* etc. – will you be supplying these or is the hire of these something we should include in our quote?
  • Are there any other conditions or things we should know at this stage?

Once we have these answers, Anomaly’s Creative Director and Producer come together to discuss the best way to produce your video(s). There are many different styles of video that could achieve the result you are after, and we do the work to recommend the best one for you within your budget. 

The big question – “what is your budget?”

When a Producer asks for your budget, they’re not trying to wring every last dollar out of you. They’re actually trying to work out the best way to achieve your goals on the budget you’ve provided.

It is possible to spend $1,000 or $50,000 on exactly the same brief – it all depends on the talent assigned to it, the equipment used, the level of post-production etc.

The quality of your video will reflect the viewers perception of the quality of your business. 

If you have a crappy low quality “home made” style video, the viewer will unconsciously assume that your company is also low quality and not as trust worthy. However, if you have a high quality, professional video, the viewer will assume that your company and products & service are high quality and value for money. 

A good way to think about spending a larger sum of money is to think about your products and services;

  • How many sales do you have to make to cover the cost of the video to make it successful?
  • How long will this take to cover?
  • And finally, how many sales will this video get you if successful?

Justifying what you think a video SHOULD cost needs to be thought about in terms of all the above and not just the lump sum leaving your bank account.

Video can be used in so many different ways to achieve successful results for your business and there is no such thing as one video fits all.

So if you are interested in video and would like to know how much a video would cost FOR YOU, please don’t hesitate to get in touch with Anomaly and we will tailor a quote and video to suit your needs to achieve results.

What is SEO?

SEO, search engine optimisation, is a marketing method that has been used for years. Before paid ads, this was the only way to ensure your website appeared on the front page of a search engine such as Google.

Even though there are multiple ways now to ensure your website is ranking on the first page of Google, SEO is still as important as ever. The first obvious value of having a great SEO ranking is  that potential customers can find you easier and quickly (leading to more cash flowing into your business!). With attention spans lower than ever, if you do not appear instantly when someone searches for a service or product that you provide, the chances are the client will give up trying to find you. In fact, think about the last time you went on page 3 of Google searches when looking up something.

Imagine billions of websites fighting daily for a spot on the first page of Google (that’s only 3-5 spots, excluding the websites with paid ads appearing at the top).

So how do you fight and win one of these highly sought out spots, and if you manage to snag a spot, what does it mean for your marketing in the future? And do you have to do SEO if you already have paid ads?

Before diving into why it’s important to have SEO, it is vital to first understand the basics of SEO. There are three strategies that SEO specialists take into consideration when trying to win you a spot at the top:

  1. On-page SEO: This is the SEO that determines your score based on what is on your website. (hint: this is where blogs come in handy!) If you are planning to rank high for the search term “video”, the content on your website has to match the ranking you’re after.
  2. Off-page SEO: This is the SEO that refers to the actions taken outside of your website. This is where the term ‘linking’ comes into play. This is where sites create a link to your website and ‘vouch’ for your sites credibility and trustworthiness. The more links that lead to your website, the more search engines are likely to display your website as the first source for specific keywords.
  3. Technical SEO: This is the SEO that is determined by the technical abilities of your site. Does it load fast? Is it built on a trusted platform such as WordPress? All these factors impact the Technical SEO of your website and your overall SEO ranking.

The Post Production Process

What is Post Production and why is the process important to the success of your video? 

Post Production is everything that happens after your video has been shot. This often takes longer than the Pre Production and Shoot stages combined. 

If Pre Production is deciding exactly what type of cake you wanted to create, and then carefully chose the exact right recipe to suit your requirements; 

The shoot is collecting all the ingredients required in its exact amounts and putting them all on the bench or in bowls; 

Post Production is the careful process of steps to make the cake exactly the way you would like it to be. 

If you skip any of the steps (like not adding in the eggs) the cake won’t turn out quite right. It might still look and taste fine, but imagine how much better it would have been if you just took the time to add in the eggs. 

Post Production starts when the shoot is complete. The Producer (or Anomaly team member) will copy the footage onto the Edit Suite computer ready for the Editor to get to work. 

The Edit happens in stages: 

First, the editor must review the brief/script approved by the client and then go through all the footage captured and categorise it, basally into what is useful and what is not. Where an interviewee might say something very concisely or if they rambled on with a lot of “umms”. 

Next, the editor will create an Assembly Edit. This is a rough draft of the story to get a feel of what is said and the content we have. The Creative Director will have a look at this and make sure it is true to the brief. They will give some direction and the editor will move onto the next stage. 

Edit 1, is the first edit we will send to the client for feedback. This is generally a little bit longer than the final desired length. We give the client the opportunity to let us know what they do, or don’t like. 

Feedback we often receive is things like: 

  • Can we start the video off with the company’s logo animation?; 
  • The interviewee said *something like this* on the day, is it possible to include this?;
  • Are you able to put more of this person and less of this person in the video?;
  • Do you have any other options for music?

The client will collate all feedback into one email (or comment directly on the video on Vimeo) and we will make those changes. We will then send the client Edit 2. Much of the time, the client is happy with this and we can proceed to the next stage. If the client is happy with the video with no more changes to the vision (the edited footage and story), this is called Picture Lock. 

Once we have Picture Lock we can progress to the Sound Mix and Colour Grade. 

The Sound Mix is where our Sound Designer will make sure that each of the interviewees dialogue is a the appropriate (and same) sound level. There is nothing worse than watching a video where some people are louder or quieter than others. They will also mix the music or background sounds so that they all fade in and out at the appropriate times and do not compete with the interviews. The whole job of the Sound Designer for corporate videos is to make sure that the viewer doesn’t notice the sound. If it is done perfectly, you won’t even notice! 

The Colour Grade is similar to the sound mix, except it is touch ups for the footage. Colour Grading is where we focus on the look, colour, and brightness of the footage. It is basically like the makeup artist who comes in and makes your skin look better, your eyes look brighter and your features stand out. The makeup artist does not add or remove any features that are there. Colour Grading is enhancing the image that is already there. 

For a video example of the effects of colour grading please watch this: https://vimeo.com/278108302

If you would like to know more about Colour Grading go to the Colour Grading blog post. 

When all these stages are complete the editor can then put each of these together, make sure that everything is in sync and works perfectly and export the video for final delivery! 

Depending on where the video is going to live (website, social media, TV etc) there are different formats that need to be thought about. This is why the Producer asks so many questions initially so that they can create the road map for the team to follow when they get to their turn and everything goes smoothly. 

The success of the Post Production Process is reliant on the Pre Production stage having all the answers or finding out all the information possible and putting together a detailed plan. If there is no plan, then Post can take a very long time and will never turn out as desired and will often cost a lot more. Pre Production is creating the blue print for the builders follow! 

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