August 2020 - Anomaly

The 5 top reasons to incorporate SEO

Posted on August 13, 2020June 5, 2023 by weareanomaly

A question we get asked a lot is why do SEO when there are many options to quickly appear on the first page of Google?

The first reason is that organic search is still the most often primary source of website traffic. People still have reservations about ads and sometimes prefer to click on a link that doesn’t have the “AD” attached to it.
The second reason is that SEO applies to every search engine rather than just one search engine. When you use paid ads, you only advertise on that specific search engine such as Google, Bing or Yahoo. When you start doing ads on every single search engine, not only do your management fees rack up, but you also have to maintain consistency across all the places your ad appears. When you incorporate SEO, it automatically applies to every single search engine.
When you incorporate both SEO and SEM, it ensures that your website takes up more than just one spot on the first page of the search engine. A client is more likely to be ‘flooded’ with your website on the first page, and this increases the chance of them clicking on your website rather than a competitors. The more times you appear on the first page, the more likely you get a new customer onboard!
SEO is definitely cheaper than SEM. Sure, it does cost money but in comparison to your Google Ads, you won’t need to allocate a budget to the ad spend of the campaign AND the management fee. With SEO, all you pay is the management fee and the rest is taken care of.
It’s a long term strategy that will create the foundations of all your future marketing. SEO might not work as quick as your paid ads, but in the long run, you are more likely to keep your SEO than your paid ads. Once the foundations of your SEO have been created, you can slowly phase out your SEM and just rely on your SEO and still get consistent leads. However, if you just rely on paid ads, the moment you turn off your ads, your leads stop as well.

In conclusion, while paid ads might be the newest trend in marketing, don’t forget about your SEO as it will always be beneficial to your business. In fact, we always recommend that you do both SEO and paid ads (SEM) in order to maximise your marketing efforts, and get the most return on your investment.

Video Cost

Posted on August 13, 2020June 27, 2023 by weareanomaly

Video content for your business is very important. It is a fantastic piece of marketing or information for you to send to potential customers, clients, suppliers, or as branding. All of these elements are incredibly vital to the success of your business.

But, how much does a video cost?

As Video Producers, we get asked this question at least once a day. The problem is, there is no straight answer. There are so many different types of video (animation, interviews & cutaways, narrative, informational, graphics, and the list goes on) and each of these videos can be made in different ways which influences the cost. It’s very much a ‘how long is a piece of string?’ type of question.

The easiest way to think about the price of a video is think about the cost of a house:

What suburb is the house in?
How many bedrooms?
How many bathrooms?
Does it have a swimming pool?
Was it project built or custom made?
Does it have budget or specialised fittings?

All these elements drastically affect the cost of the property and each element can be tailored to suit the buyer’s needs and requirements. So can your video.

Here at Anomaly we always ask a series of questions about you and your business, what you need, and understand your specific market. We always want to recommend what is best for you and what will be the most value for money and get you the results you need. There is nothing worse than paying for a video that does not fulfil the brief!

Before we can quote you for your video we will need to understand a bit more about you and your business.

Questions To Think About

Tell me a little bit about your business/you.
What are you trying to achieve with the video?
Who is the video for/who is the target audience?
Where will this video live? i.e. website, social media, youtube etc.
Do you have any ideas on what type of video you’d like to make?
Are there any reference videos you’d like us to look at?
Which of our videos did you like from our website?
How many locations do you envision for this (if applicable)?
And what was the budget you were thinking of allocating to the video?
Do you want to feature talent or will it just be staff in the video?
What is your timeline for the video – shoot and delivery?
Are you thinking you might want professional voice over, or would you just like the speakers being interviewed to be carrying the story under our other images?
You mentioned you might be featuring *insert relevant business information* etc. – will you be supplying these or is the hire of these something we should include in our quote?
Are there any other conditions or things we should know at this stage?

Once we have these answers, Anomaly’s Creative Director and Producer come together to discuss the best way to produce your video(s). There are many different styles of video that could achieve the result you are after, and we do the work to recommend the best one for you within your budget.

The big question – “what is your budget?”

When a Producer asks for your budget, they’re not trying to wring every last dollar out of you. They’re trying to work out the best way to achieve your goals on the budget you’ve provided.

It is possible to spend $1,000 or $50,000 on the same brief – it all depends on the talent assigned to it, the equipment used, the level of post-production etc.

The quality of your video will reflect the viewer’s perception of the quality of your business.

If you have a crappy low-quality “homemade” style video, the viewer will unconsciously assume that your company is also low quality and not as trustworthy. However, if you have a high-quality, professional video, the viewer will assume that your company and products & service are high quality and value for money.

A good way to think about spending a larger sum of money is to think about your products and services;

How many sales do you have to make to cover the cost of the video to make it successful?
How long will this take to cover?
And finally, how many sales will this video get you if successful?

Justifying what you think a video SHOULD cost needs to be thought about in terms of all the above and not just the lump sum leaving your bank account.

Video can be used in so many different ways to achieve successful results for your business and there is no such thing as one video fits all.

So if you are interested in video and would like to know how much a video would cost FOR YOU, please don’t hesitate to get in touch with Anomaly and we will tailor a quote and video to suit your needs to achieve results.

What is SEO?

Posted on August 12, 2020June 5, 2023 by weareanomaly

SEO, search engine optimisation, is a marketing method that has been used for years. Before paid ads, this was the only way to ensure your website appeared on the front page of a search engine such as Google.

Even though there are multiple ways now to ensure your website is ranking on the first page of Google, SEO is still as important as ever. The first obvious value of having a great SEO ranking is that potential customers can find you easier and quickly (leading to more cash flowing into your business!). With attention spans lower than ever, if you do not appear instantly when someone searches for a service or product that you provide, the chances are the client will give up trying to find you. In fact, think about the last time you went on page 3 of Google searches when looking up something.

Imagine billions of websites fighting daily for a spot on the first page of Google (that’s only 3-5 spots, excluding the websites with paid ads appearing at the top).

So how do you fight and win one of these highly sought out spots, and if you manage to snag a spot, what does it mean for your marketing in the future? And do you have to do SEO if you already have paid ads?

Before diving into why it’s important to have SEO, it is vital to first understand the basics of SEO. There are three strategies that SEO specialists take into consideration when trying to win you a spot at the top:

On-page SEO: This is the SEO that determines your score based on what is on your website. (hint: this is where blogs come in handy!) If you are planning to rank high for the search term “video”, the content on your website has to match the ranking you’re after.
Off-page SEO: This is the SEO that refers to the actions taken outside of your website. This is where the term ‘linking’ comes into play. This is where sites create a link to your website and ‘vouch’ for your sites credibility and trustworthiness. The more links that lead to your website, the more search engines are likely to display your website as the first source for specific keywords.
Technical SEO: This is the SEO that is determined by the technical abilities of your site. Does it load fast? Is it built on a trusted platform such as WordPress? All these factors impact the Technical SEO of your website and your overall SEO ranking.

Month: August 2020

The 5 top reasons to incorporate SEO

Video Cost

But, how much does a video cost?

Questions To Think About

The big question – “what is your budget?”

What is SEO?

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