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How much does a video cost?

Video content for your business is very important. It is a fantastic piece of marketing or information for you to send to potential customers, clients, suppliers, or as branding. All of these elements are incredibly vital to the success of your business. 

But, how much does a video cost? 

As a Video Producer, I get asked this question at least once a day. The problem is, there is no straight answer. There are so many different types of video (animation, interviews & cutaways, narrative, informational, graphics, and the list goes on) and each of these videos can be made in different ways which influences the cost. 

 

The easiest way to think about the price of a video is think about the cost of a house:

  • What suburb is the house in? 
  • How many bedrooms? 
  • How many bathrooms? 
  • Does it have a swimming pool? 
  • Was it project built or custom made? 
  • Does it have budget or specialised fittings?

All these elements drastically effect the cost of the property and each element can be tailored to suit the buyers needs and requirements. So can your video. 

Here at Anomaly we always ask a series of questions about you and your business, what you need, and understand your specific market. We always want to recommend what is best for you and what will be the most value for money and get you the results you need. There is nothing worse than paying for a video that does not fulfil the brief! 

Before we are able to quote you for your video we will need to understand a bit more about you and your business. Below are a few questions to think about: 

  • Tell me a little bit about your business/you.
  • What are you trying to achieve with the video?
  • Who is the video for/who is the target audience?
  • Where will this video live? i.e. website, social media, youtube etc.
  • Do you have any ideas on what type of video you’d like to make?
  • Are there any reference videos you’d like us to look at?
  • Which of our videos did you like from our website?
  • How many locations do you envision for this (if applicable)?
  • And what was the budget you were thinking of allocating to the video?
  • Do you want to feature talent or will it just be staff in the video?
  • What is your timeline for the video – shoot and delivery?
  • Are you thinking you might want professional voice over, or would you just like the speakers being interviewed to be carrying the story under our other images?
  • You mentioned you might be featuring *insert relevant business information* etc. – will you be supplying these or is the hire of these something we should include in our quote?
  • Are there any other conditions or things we should know at this stage?

Once we have these answers, Anomaly’s Creative Director and Producer come together to discuss the best way to produce your video(s). There are many different styles of video that could achieve the result you are after, and we do the work to recommend the best one for you within your budget. 

The big question – “what is your budget?”

When a Producer asks for your budget, they’re not trying to wring every last dollar out of you. They’re actually trying to work out the best way to achieve your goals on the budget you’ve provided.

It is possible to spend $1,000 or $50,000 on exactly the same brief – it all depends on the talent assigned to it, the equipment used, the level of post-production etc.

The quality of your video will reflect the viewers perception of the quality of your business. 

If you have a crappy low quality “home made” style video, the viewer will unconsciously assume that your company is also low quality and not as trust worthy. However, if you have a high quality, professional video, the viewer will assume that your company and products & service are high quality and value for money. 

A good way to think about spending a larger sum of money is to think about your products and services;

  • How many sales do you have to make to cover the cost of the video to make it successful?
  • How long will this take to cover?
  • And finally, how many sales will this video get you if successful?

Justifying what you think a video SHOULD cost needs to be thought about in terms of all the above and not just the lump sum leaving your bank account.

Video can be used in so many different ways to achieve successful results for your business and there is no such thing as one video fits all.

So if you are interested in video and would like to know how much a video would cost FOR YOU, please don’t hesitate to get in touch with Anomaly and we will tailor a quote and video to suit your needs to achieve results.

What is SEO?

SEO, search engine optimisation, is a marketing method that has been used for years. Before paid ads, this was the only way to ensure your website appeared on the front page of a search engine such as Google.

Even though there are multiple ways now to ensure your website is ranking on the first page of Google, SEO is still as important as ever. The first obvious value of having a great SEO ranking is  that potential customers can find you easier and quickly (leading to more cash flowing into your business!). With attention spans lower than ever, if you do not appear instantly when someone searches for a service or product that you provide, the chances are the client will give up trying to find you. In fact, think about the last time you went on page 3 of Google searches when looking up something.

Imagine billions of websites fighting daily for a spot on the first page of Google (that’s only 3-5 spots, excluding the websites with paid ads appearing at the top).

So how do you fight and win one of these highly sought out spots, and if you manage to snag a spot, what does it mean for your marketing in the future? And do you have to do SEO if you already have paid ads?

Before diving into why it’s important to have SEO, it is vital to first understand the basics of SEO. There are three strategies that SEO specialists take into consideration when trying to win you a spot at the top:

  1. On-page SEO: This is the SEO that determines your score based on what is on your website. (hint: this is where blogs come in handy!) If you are planning to rank high for the search term “video”, the content on your website has to match the ranking you’re after.
  2. Off-page SEO: This is the SEO that refers to the actions taken outside of your website. This is where the term ‘linking’ comes into play. This is where sites create a link to your website and ‘vouch’ for your sites credibility and trustworthiness. The more links that lead to your website, the more search engines are likely to display your website as the first source for specific keywords.
  3. Technical SEO: This is the SEO that is determined by the technical abilities of your site. Does it load fast? Is it built on a trusted platform such as WordPress? All these factors impact the Technical SEO of your website and your overall SEO ranking.

The Post Production Process

What is Post Production and why is the process important to the success of your video? 

Post Production is everything that happens after your video has been shot. This often takes longer than the Pre Production and Shoot stages combined. 

If Pre Production is deciding exactly what type of cake you wanted to create, and then carefully chose the exact right recipe to suit your requirements; 

The shoot is collecting all the ingredients required in its exact amounts and putting them all on the bench or in bowls; 

Post Production is the careful process of steps to make the cake exactly the way you would like it to be. 

If you skip any of the steps (like not adding in the eggs) the cake won’t turn out quite right. It might still look and taste fine, but imagine how much better it would have been if you just took the time to add in the eggs. 

Post Production starts when the shoot is complete. The Producer (or Anomaly team member) will copy the footage onto the Edit Suite computer ready for the Editor to get to work. 

The Edit happens in stages: 

First, the editor must review the brief/script approved by the client and then go through all the footage captured and categorise it, basally into what is useful and what is not. Where an interviewee might say something very concisely or if they rambled on with a lot of “umms”. 

Next, the editor will create an Assembly Edit. This is a rough draft of the story to get a feel of what is said and the content we have. The Creative Director will have a look at this and make sure it is true to the brief. They will give some direction and the editor will move onto the next stage. 

Edit 1, is the first edit we will send to the client for feedback. This is generally a little bit longer than the final desired length. We give the client the opportunity to let us know what they do, or don’t like. 

Feedback we often receive is things like: 

  • Can we start the video off with the company’s logo animation?; 
  • The interviewee said *something like this* on the day, is it possible to include this?;
  • Are you able to put more of this person and less of this person in the video?;
  • Do you have any other options for music?

The client will collate all feedback into one email (or comment directly on the video on Vimeo) and we will make those changes. We will then send the client Edit 2. Much of the time, the client is happy with this and we can proceed to the next stage. If the client is happy with the video with no more changes to the vision (the edited footage and story), this is called Picture Lock. 

Once we have Picture Lock we can progress to the Sound Mix and Colour Grade. 

The Sound Mix is where our Sound Designer will make sure that each of the interviewees dialogue is a the appropriate (and same) sound level. There is nothing worse than watching a video where some people are louder or quieter than others. They will also mix the music or background sounds so that they all fade in and out at the appropriate times and do not compete with the interviews. The whole job of the Sound Designer for corporate videos is to make sure that the viewer doesn’t notice the sound. If it is done perfectly, you won’t even notice! 

The Colour Grade is similar to the sound mix, except it is touch ups for the footage. Colour Grading is where we focus on the look, colour, and brightness of the footage. It is basically like the makeup artist who comes in and makes your skin look better, your eyes look brighter and your features stand out. The makeup artist does not add or remove any features that are there. Colour Grading is enhancing the image that is already there. 

For a video example of the effects of colour grading please watch this: https://vimeo.com/278108302

If you would like to know more about Colour Grading go to the Colour Grading blog post. 

When all these stages are complete the editor can then put each of these together, make sure that everything is in sync and works perfectly and export the video for final delivery! 

Depending on where the video is going to live (website, social media, TV etc) there are different formats that need to be thought about. This is why the Producer asks so many questions initially so that they can create the road map for the team to follow when they get to their turn and everything goes smoothly. 

The success of the Post Production Process is reliant on the Pre Production stage having all the answers or finding out all the information possible and putting together a detailed plan. If there is no plan, then Post can take a very long time and will never turn out as desired and will often cost a lot more. Pre Production is creating the blue print for the builders follow! 

Are TV Commercials still relevant in 2020?

TV advertising shouldn’t just be about getting exposure, because with the wrong message it can actually hurt your business. A commercial that tells the right story at the right time can create an effective message that will become the calling card of your business. That’s why it’s important to work with the production professionals. Whether you need to distribute your advert locally or Australia wide, we can provide TV commercial production that will get your message in front of the right people. Working with small to large businesses, Anomaly can help you get your business out into the world.

Grabbing an audience’s attention between programs with a TV commercial can be difficult these days. You’ve got to compete with smart phones, Facebook, Netflix and a range of other distractions. There’s a lot of stuff out there, and it can be hard to know what that ‘special something’ is that’s going to make your ad work. Producing a TV commercial is no different to producing any other creative video, and when handled the right way can really work to sell your brand. With a strong background in film, television and storytelling we know how to create adverts that grab people’s attention. Anomaly can conceive the most innovative, memorable messages that will stand out from the pack and create one of those ads that people can’t stop talking about.

TV commercials are used in many different ways to impart a message onto its viewers. Depending on your budget and the type of message you want to get across will depend on what types of TVC’s we create. There are many different styles of TVC’s as you can notice when you watch even 30min of TV. There are commercials that are just photos and graphics with a voice over; You have the ones where there is a spokes person/actor talking to the camera; There are full animation commercials; And there are those typically used by car companies that could be taken out of an action film. Basically, are you selling a product, a service or a lifestyle? The sky is the limit and if you allow us, Anomaly will get as creative as we can and produce the perfect TV Commercial for you and your business.

Our expert knowledge and experience in creative video production and crucial technical details will ensure that television commercials don’t just end up costing you money, but making you money. Whether you come in with an entire marketing plan, or the germ of an idea, the Anomaly creative team will collaborate with you to produce a professional, original, and high-quality commercial. There’s no doubt that television ads are effective, but you want to make sure you get the most value for your advertising dollar with a really great ad!

Is a corporate video right for my business?

Your corporate video should reflect the true quality and message of your company. Film and video is now the biggest way to communicate with an audience, whether with your customers or employees. Anomaly can provide all of your corporate and commercial video needs under one roof. From training and educational videos, to online videos, event coverage, television adverts and more. We can work to a brief or provide you with ideas to make your business stand out.

What is a corporate video?

It can be any video for a corporate company. However, more often than not, a corporate is defined by Interviews & Cutaways. This could be a traditional video with an interview with the CEO and a couple of staff members and some shots of the office space and people working and talking with clients. Or it could be interviews with clients about working with your business intercut with cutaways. There are 2 different uses for corporate videos: Internal and external.

  • Internal Corporates or Internal Comms is communications with your staff. Maybe the CEO gives a presentation or a quarterly update video that gets sent to all staff.
  • External Corporates or External Comms is communication with external parties. A video that is targeted at new clients, current clients, recruiting of new employees or other businesses. This could be interviews with the CEO or a staff member talking about what the business is and how it is beneficial to its target market. If you use real staff in the video they become the face of the company and potential clients feel more of a personal connection. They know and understand who they will be dealing with and how the company is managed. This puts people at ease when trying to choose between businesses to go with. There are many uses for corporate videos and many different ways to create them.

Not sure how to make a corporate video that achieves what you want for your company in a fresh way?

By creating narrative based videos you can communicate your message more effectively. Our corporate video production services and standards will make your company stand out from your industry, build trust and credibility and allow you to connect with your audience on a more emotional level, both here in Adelaide and Australia-wide. Our team has experience across multiple formats, not just corporate video, which allows us to bring a new perspective to each video.

Whether you need marketing videos for your company or product, speaker/event coverage and hype, legislative and training videos or any other form of reliable corporate video communication, Anomaly has all the tools to produce the best product, delivered on time and on budget. With easy access to the latest in camera and post-production technology, we can realise any conceivable idea, and get there together. Your corporate video should work for you, so we ensure that you are part of the process the entire time, and are happy with the final product before delivery.

What is colour grading?

Colour Grading is an important stage in the final steps of Post Production that is quite often overlooked and undervalued. 

Colour Grading happens after what we call “picture lock”. 

Picture Lock means that you have approved of the footage and ‘cut’ or flow of the video. You are happy with the vision you see and the story that is told. Please see the Post Production Process blog for more information about Picture Lock.

From this stage we then move down the pipeline of Post Production to Colour Grading. 

Colour Grading is where we focus on the look, colour, and brightness of the footage. It is basically like the makeup artist who comes in and makes your skin look better, your eyes look brighter and your features stand out. The makeup artist does not add or remove any features that are there, they just enhance and smooth the ones you have. Colour Grading is enhancing the image that is already there. 

At Anomaly we shoot in Raw. This is a file type. The footage captured in raw looks very milky and grey. It looks very washed out and “flat”. For example the interviewee looks like they are pressed against the background and everything is a similar shade. It’s not very bright or pretty. Nothing is very black, and nothing is very white. We do this so that when we bring the footage into Da Vinci (our colour grading program) we have much more ‘room to move’. We can make the blacks really black, or we can make them not as black. Same goes for the whites, like someone’s shirt or a window. We are able to make it look how we want it to look and not just let the camera do what it thinks we want. This gives us much more control. It also makes your video’s look much more polished and professional. It makes them stand out from others that might not be done by this process.

For a video example of the effects of colour grading please watch the video below. 

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