The Brief

SA Health wanted to inform the general public of South Australia that many changes and upgrades were to happen to hospitals and emergency services in Adelaide.

The Solution

We created a 60 second TVC and 15 second cut down that focused on the emergency services, women and children hospitals predominately. Using a Doctor speaking directly to camera, in a busy hospital setting, gave that serious nature to the commercial, in order to talk about a topic that had been widely critiqued by the public.

Behind the scenes

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