Cancer Council SA have a range of fundraising opportunities throughout the year. In the hopes to drive traction and donations for the Do It For Cancer campaign, Cancer Council approached Anomaly to creative an effective digital marketing strategy that leveraged the Cancer Council’s branding and gave people ideas around the different ways they could fundraise and Do It For Cancer.
Anomaly strategised and executed a comprehensive Meta strategy across both paid and organic channels for Cancer Council’s Do It For Cancer campaign. The objective was to drive awareness and generate donations through highly engaging content creation.
Developing a suite of image and video assets designed to emotionally connect with the target audience, translating the campaign message into content optimised for Meta platforms. This integrated paid and organic approach ensured consistent messaging, strong engagement, and effective donation driven performance across the campaign period.
As a direct result of Anomaly’s paid and organic Meta campaigns, Cancer Council SA experienced a record increase in sign-ups for their “Do It For Cancer” campaign. This helped Cancer Council SA further their mission and allowed them to raise more money for cancer research.
