HOW WE DO IT DIFFERENTLY

As a creative agency we know a good overall strategy is vital in growing a business. Before we begin any project, we figure out the how, the what, and most importantly, the why. We spend time with you to understand your customers, competitors, and other market trends to ensure that your company's marketing is underpinned by a strong strategy.

Your business name defines the nature of your business and its identity. A unique business name will help people easily identify your company and the products and/or services you offer. Whether you’re just starting a business or are evolving into something new, we can create a memorable name you’ll be proud of.

To enhance customer experience, we analyse your sales pipeline to identify gaps and refine the process. This involves examining every customer interaction, from initial contact to closing the sale, uncovering opportunities for efficiency, improved sales processes, and cost savings through streamlined workflows.

Taglines, like "Just do it", "Snap! Crackle! Pop!," and "I’m lovin’ it," are instantly recognisable and help you stand out amongst competitors. A strong tagline highlights why customers should choose you and can become a memorable part of your brand identity, making your brand more recognizable and preferred over others.

No matter the size of your business we can work with you to achieve your goals through advertising. From understanding your audience and budget we will strategise the best way to reach them. Whether you need a digital marketing campaign to reach your audiences on social media, or a comprehensive campaign across radio, TV, and out-of-home, to reach the masses, our team can advise the best way to connect with your audience with maximum impact.

Market research offers crucial insights into your target audience and competitive environment. Our marketing experts perform detailed research to uncover market trends, customer preferences, and competitor tactics. This information guides your marketing strategies, improves decision making, and strengthens your brand’s position in the market.

Branding is more than just a brand logo design. As a full service marketing company our team can create a whole brand identity that encapsulates everything you stand for while also being memorable enough to stand out in a crowd.

Branding goes beyond designing a logo; it’s about understanding your market position and company identity. We use this insight to develop a comprehensive brand strategy, including logo design, brand guidelines, positioning, and styling. Our goal is to create memorable and effective brands, as we have done for multiple Australian companies.

Brand guidelines support marketing by aligning messaging with company goals and ensuring consistency across all communications. They provide a reference point for staff, graphic designers, developers, and writers, offering a solid framework for their work. A brand style guide fosters content differentiation, brand cohesion, and a strong, resonant brand voice essential for building awareness.

Graphic design is crucial in conveying your message and establishing a professional brand image. This brand image builds trust and credibility with your customers. We offer graphic design services across all media and platforms, from large-scale ads to social media posts, ensuring every project is strategically planned and executed to the highest quality design.

We can design a wide range of marketing materials for your business from small-scale collateral like business cards, letterheads, brochures, EOI forms, T-shirt designs, magazines, and presentation templates to larger advertising channels such as bus shelter ads, billboards, print ads, bus and tram wraps, and other out-of-home. We always ensure that whatever we design is professional and consistent with your brand.

For prospective customers a website and the web design is the first impression for your business and a first impression means everything. Our talented staff can create a sleek and stylish website through excellent website development that can convert viewers to customers.

Your website shapes first impressions and influences how customers perceive your business in seconds. An appealing, user-friendly design fosters trust, while outdated or unprofessional sites undermine your credibility. We can create a brochure site, an e-commerce site, landing pages or even just a teaser page that boosts engagement, increases inquiries, and reinforces your business's integrity and services.

Simply having your website up and running is not enough. Regularly updating and maintaining your site is important to ensure that it’s running at its full capacity. We make sure that plugins are up-to-date, monitor links and repair them instantly if broken, create website backups, optimise website speed, and can make new web pages.

A well-designed UX site map enhances user experience by streamlining navigation and improving site structure. Our expert team can revamp your website with a UX site map to ensure ease of navigation and clear structure. This improves user engagement, drives conversions, and in turn creates a seamless and effective online experience.

An SEO technical audit is essential for optimising your website’s on-site SEO. At Anomaly, we conduct thorough audits to identify technical issues, unoptimised blog content, or improperly labelled h1 tags. Our SEO experts then give you a report that outlines what needs to be changed in order for your website to be ranked higher in search engines so it’s easier for customers to find you.

Effective website copy is key to standing out and engaging visitors. Our talented team crafts compelling, clear, and persuasive copy that is tailored to your brand and audience whilst being SEO optimised. Our approach ensures your website communicates your value, drives traffic, and enhances user experience. With good website copy you can set yourself apart from competitors and boost conversions.

As a full-service digital marketing agency we offer a range of services that can help market your business online. Through a creative strategy utilising SEO, organic social media, and paid social media, our talented team can help you find customers in the online space.

If your business isn't on Google, it doesn't exist for most people. Google Ads offers various ways to reach potential customers. With over 90% of searches done through Google and its partners, there's a huge audience. We actively manage and optimise clients' campaigns daily, ensuring that your campaign is running the best it can.

Constant social media marketing is crucial for business growth. A solid presence connects with potential clients and reaches a larger audience. We understand that Meta (Facebook and Instagram), LinkedIn, YouTube, TikTok, Snapchat, X (formerly Twitter), and even Threads all have different audiences and we can pair the right platform to your customers. Organic social media is effective for growing engagement, establishing brand presence, and driving sales.

Our paid social ads strategy involves researching your social media presence and competitors, curating engaging content for targeted customer segments, and implementing and scheduling ads for maximum impact. We do this across Meta (Facebook and Instagram), TikTok, LinkedIn, YouTube, and X (formerly Twitter). We monitor ad performance closely, make adjustments as needed, and provide comprehensive monthly reports to ensure optimal results for your brand.

A digital marketing audit evaluates your entire marketing strategy for effectiveness. At Anomaly, we analyse your campaigns, channels, and performance metrics to identify strengths and areas for improvement. Our comprehensive audit optimises your digital marketing efforts, enhances ROI, and ensures you’re effectively reaching and engaging your target audience.

Appearing on Google's first page requires active SEO, focusing on on-page, off-page, and technical aspects. SEO ensures your site ranks high for relevant keywords through proper setup, content, and link generation. Let our experts handle the jargon while you manage the influx of new business.

Influencer marketing connects your brand with key industry voices to amplify your message. At Anomaly, we identify and collaborate with influencers who align with your brand values and target audience. We will brief them on the content they will create and do all the communication for you. Our strategic approach ensures effective partnerships that enhance brand visibility, drive engagement, and boost your marketing impact.

Video is a proven way to build a connection between your brand and your audience. A creative video has the power to show a human side to your business, clearly convey a complicated idea, or even just get people excited about your brand.

Anomaly began as a video production company over seven years ago and evolved into a full-service agency. With extensive experience making creative video productions and advertisements for diverse clients, we handle all production with our in-house producer, videographer, and video editor. This approach lets us deliver high-quality results at lower costs, avoiding the markups typical of outsourced production.

Anomaly excels in creating corporate videos and testimonials, ranging from short social posts to longer formats. Our storytelling focus sets us apart, as we meticulously shape messaging, collaborate on questions, and direct on-camera talent for a polished, confident presentation. We avoid the common pitfall of irrelevant cutaways often seen in interviews.

An effective homepage video, even just 20 seconds long, is far more engaging than a static image. It quickly communicates your mission, values, and creates an emotional connection with website visitors. This dynamic video enhances your site’s appeal and encourages viewers to become customers.

Television commercials (TVCs) are still effective for certain companies, though not for everyone. We’ve worked with brands like Mitsubishi, Mazda, Suzuki, and SA Health on advertising campaigns targeting diverse demographics. With our focus on storytelling, high-quality production, and exceptional post-production, we’ll help you plan and execute a standout TVC ad.

Animation is excellent for explaining complicated concepts or communicating dry information in a friendlier way. Sometimes an idea is best described in animated form. We have extensive experience creating animation videos for companies like Stellan Capital, ElectraNet, A&D, and AMOS.

We all know the saying about how many words a picture can convey, and it's right. More importantly, it can convey the things you can't put into words. Whether it’s corporate headshots, social media photography, or website product photography we create quality images that catch your target audience's interest and increase how often someone will interact with your brand.

Stock photos are often recognizable and can seem generic. We prioritise finding high-quality, tailored stock images, but we recommend bespoke photography whenever possible. Custom staff photos and/or product photos add uniqueness to your website, enhancing credibility and professionalism. This can increase lead conversions and create a more engaging experience for site visitors.

We offer content creation for your social media that is unique to your brand. Whether it is products or services you are selling, we create bespoke photography that is visually engaging for social media to increase customer engagement.

Having your headshots professionally taken is essential, as it brings out the best first impression when someone sees you on your website, LinkedIn profile, resume, etc. A professional headshot reinforces credibility and professionalism and through giving your staff a quality headshot you can increase morale.

Not everyone can afford frequent professional photo or video shoots for social media. Our Video/Photo Guide offers a detailed “how to” for creating high-quality content with your smartphone. It includes specific settings for iPhones and androids, plus tips to enhance your content without the cost, helping your staff produce standout self-made media.