Understanding the value of video production in modern business

It’s no secret that online videos are strong marketing tools due to their easy to digest format and can set you apart from the countless text posts seen across social media.

Recent statistics reveal a substantial global rise in online video consumption, indicating continued growth.

Why do businesses need Video production?

The primary reason is, it helps explain the company’s business and services. Yes this can be achieved using playful marketing copy and strategies, but the human brain is naturally wired to enjoy watching and listening to videos.

Research shows that viewers remember 95% of a message when delivered via video compared to just around 10% if delivered by text alone.

Video production can highlight to your potential customers “who you are” and “what you can offer for them”. Videos can help you build confidence in your customer to trust your brand.

Videos are tailored to meet every step of your customer’s journey:

Brand videos can introduce newcomers to your brand.

Explainer and product videos inform potential customers about your offerings, with 90% finding product videos influential in their purchasing decisions.

Testimonials offer legitimacy to or products or services, building trust in your brand.

To conclude, video production provides a business with the opportunity to connect better with their audience. Video content stimulates emotions, enhances comprehension, and motivates prospects, leading to increased likelihood of action and higher conversions. Particularly when compared with text-based communication.

It doesn’t have to be complex, video is already a powerful tool that builds trust, drives engagements and increases awareness of your brand. Whatever your brand strategy is right now, it’s always important to consult branding experts that can help you convey the right message through video production.

What do we offer?
Anomaly is a full-service creative agency that offers a blend of video production for corporate and small business owners, as well as developing marketing and advertising strategies. From the moment you sign on with us, you can be sure that the success of your business matters to us.

Ready to start a project?

hello@anomaly.com.au
Adl: (08) 8151 0896
Syd: (02) 9423 0037

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It’s no secret that online videos are strong marketing tools due to their easy to digest format and can set you apart from the