Have you been thinking about creating a video for your business, but don’t know where to begin? Well, you’ve come to the right place!
Videos work for all sorts of companies. From small businesses that simply need a corporate video to universities that need a $200,000 fully produced campaign, everyone can benefit from a video for their business.
But here you might be asking: “What type of video actually suits my business?”
We’ve put together a guide to the types of videos you can make for your business, along with a bit of a description of who would make those types of videos.
Why would you choose a corporate video?
A corporate video can sometimes come with misconceptions. Some people get turned off by the title because ‘We’re a small business, we aren’t corporate!’ But that’s not always the case. ‘Corporate’ is just the umbrella term; we also call them ‘Explainer’ videos, ‘Our Story’, and so much more.
The purpose of a corporate video is to teach your audience who you are by showing them, rather than telling. These videos usually consist of a sit-down interview with any key parties (Founders, staff members, etc), and they answer curated questions about the business or a particular topic.
These videos are usually great for companies with a niche service offering or a very particular call to action. For example, we made a corporate video focused on strapping solutions for shipping logistics. We interviewed the Director of the South Australian branch. A corporate video was the best way to communicate their value for a unique topic.
What is a homepage video?
A homepage video lives on – you guessed it – on your website’s homepage. It is a 20-second loopable video that has no sound but showcases your business. They usually get made in tandem with a primary video project. If we are already on set filming a corporate or creative video, we use some of the footage we’ve already captured to make the 20-second video.
Who makes TV Commercials?
We all know what a TV Commercial is, but that doesn’t mean that every business needs one.
TV Commercials are great for companies that already have an established audience. Think of Nike vs. a smaller brand. Nike has the power to pour millions of dollars into a campaign because they know that they have a large audience already. However, the local shoestore across the street doesn’t have that audience, so we wouldn’t recommend an expensive TVC because we wouldn’t be able to guarantee the eyes.
That being said, you don’t have to be Nike to make a TVC; you just need a brand and an audience that you know will watch.
We made a TVC for an agricultural store in 2023 that we targeted to farmers that already lived in the region. We scheduled it for early morning hours when we knew farmers would typically be awake and getting ready to head out for a day on the farm.
Typically, a TVC can have the run time anywhere between 15 to 60 seconds, and are much more complicated due to the buying out of Media (these are where the TVC will get slotted in on television), scripts need to be approved before you can even start making the ad, and the video itself will have to go through a rigorous number of checks to make sure it can even be shown on television.
To make an effective TVC, agencies like Anomaly can help you figure out the best strategy to get more eyes on your ad and more clients through your doors.
What’s the difference between a creative video and a TV Commercial?
Similar to a TVC, a creative video can be roughly the same budget, has the same methodology behind it, but with the creative videos, there isn’t a plan to show it on TV. This gives you more freedom with what you create, but it also means you are not burdened with broadcast regulations or having to get the video checked by a number of outside sources.
It is recommended that businesses looking to stand out – especially in a competitive market, or even in the early stages of growth – should make a creative video
What about Animation videos?
Animation videos are similar to corporate videos in that it is great for companies that have a unique service offering. Animation, though, has a bonus in that it makes boring and often dry information more palatable.
If your offering is abstract, technical, or process-driven, animation can make it far more engaging and accessible.
Would we need Instructional/Training Videos?
If you’re repeatedly teaching the same process over and over again until you’ve gone numb from it, a training video is a no-brainer!
They create consistency and save time.
We have made training videos for educational purposes in the medical field, a primary school teacher who ran her own spelling course, and even a ‘how to install a mortice lock’.
If it can be taught, it can be filmed.
Cutdowns for social media
Like the homepage video, the social media cutdowns are an add-on we generally include in our services. Using the footage already captured from the day, we repurpose it and make your messaging fit in a short 15-30 second timeframe so you can use it on social media (Facebook, Instagram, LinkedIn).
The goal is simple: deliver your message quickly, clearly, and in a format that suits how people consume content online.
It’s never a one-size-fits-all scenario. That’s why companies like Anomaly take the time to make sure you are getting the right video for your brand.
Call Anomaly to start your video journey today!
