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Corporate Videos for Every Occasion

Corporate Videos for Every Occasion

Video is a powerful tool for connecting companies with their audiences. Whether it’s to launch a new product or expand your reach to a broader market; video has become one of the ‘go-to’ ways to appeal to potential clients.

Corporate videos and testimonials are Anomaly’s bread and butter – with over 15 years of storytelling experience, we understand the importance of getting your story right.

At Anomaly, we spend time with our clients to ensure we understand their goals from creating a corporate video or a testimonial. If you are trying to reach a new audience, a corporate video may be the way to go. If you are trying to show your credibility, a testimonial video from one of your clients would be the right direction.

Of course, we look at each situation and judge accordingly, carefully mapping out each talking point until it feels right to you and makes sense to your audience.

Corporate Videos for Every Occasion

What is a corporate video?
A corporate video doesn’t have one particular meaning. They can range from a 90-second introduction to the market to a 3-minute animation explaining your products and services. When approaching any video production agency, they will all ask the same thing: who is this video for? And where will it be shown?

Both of these questions will influence what the best type of corporate video is right for you and your company moving forward.

If you are new to the market and have a unique service or product, we would suggest a standard 90-second corporate video for your website, with 2-3 15-second cut downs to use on social media.

If you have a complicated pipeline from supplier to consumer that you want to explain, we would suggest an animated video to keep the audience engaged, showing a much more visual representation of the process.

But above all, it’s important to identify who the video is for, and what the intended purpose and audience is.

Benefits of a Corporate Video
As mentioned before, corporate videos are not a ‘one-size-fits-all’ deal. Each circumstance is incredibly nuanced and will depend on a myriad of factors.

Corporate videos are a great tool to help communicate complex offerings or services to your clients. If your company is particularly niche and people are not spending much time on your page, a corporate video could benefit you.

These videos give the bosses or managers a chance to talk about their business. If they have an announcement, this is the perfect opportunity to mention it and build some excitement around it.

What are the types of corporate videos?
There are a few different types of corporate videos to choose from, each fulfilling a different purpose, but all equally effective.

We have:
– Standard corporate/Explainer Videos
– Animated Corporate videos
– Testimonials
– Case Studies

Depending on you and your needs, we will recommend the style of corporate video we believe best suits your company.

Explainer Videos
Explainer videos are the standard 90-second corporate videos you will generally see on a company’s websites or social media pages (such as LinkedIn, Instagram, or Facebook).

We start this process by talking with the client about what they wish to cover in their 90-second runtime. Then, our Creative Director and Content Producer will go away and write a script based on what was discussed, getting the ball rolling.

At Anomaly, when we produce a standard explainer video, we will also plan 2-3 15-second cut downs for social media. These are much smaller, bite-sized videos that are more palatable for social media platforms, covering only one topic each compared to the 4-6 topics in the 90-second Explainer Video.

Typically, if we were to make a 90-second corporate video along with 3 15-second cutdowns, plus some b-roll footage to be intercut with the interviews, this could all be filmed within a single day.

Have a look at an example of an explainer video we put together here.

Animated Corporate video
Animated corporate videos are exactly as they sound, however, the process behind them is different to a standard explainer video.

We will write a script, find an animation style that we believe will fit you and your brand, and design the characters/environments/atmosphere accordingly. During this time, we will also find a voiceover artist we think would suit all of the above.

We will then give all the files to the animators, who will go away and bring everything to life.

Have a look at an example of an animated corporate Video here.

Testimonials
Testimonials differ from a standard explainer video in the way that instead of the company’s boss or manager sitting in front of the camera talking about the company, a client of theirs will do the talking instead.

While written reviews are all well and good, people have become desensitized to writing on a screen, however, if they see the person leaving the review, they are more inclined to believe what they are saying, adding credibility to your brand.

These are particularly useful if you have a client that has been coming back over many years, or only needed your service once, but you went above and beyond for them and they want to recommend you to more people.

Have a look at an example of a testimonial video we have produced here.

Case Studies
A case study video will allow the boss or owner to talk about a particular project. Sometimes, case study videos and testimonials can go hand-in-hand, with members of the company talking about the project, and the client talking about how good it was to work with you or how easy you made the whole process.

Case studies are a great way to talk about how you can service your clients with evidence of your credentials playing a big role.

Have a look at an example of a case study video we are the most proud of here.

At Anomaly, we tailor each video to your unique needs, ensuring it aligns with your brand’s goals and resonates with your audience. Whether you need to explain complex concepts, share client success stories, or introduce your business to the market, our experienced team is here to bring your vision to life.

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