Our Approach

Our history

Anomaly began in 2014 as a high-end video production company, servicing clients in Australia and from all over the world. When we only made videos, we used to work with a lot of ad agencies and we saw how they dealt with their clients and suppliers. It was a bit too old-school for us. Ultimately, we thought we could do better. So we transitioned into a full-service agency and have become an essential resource for clients who want to build meaningful relationships with their agencies, and foster an honest, respectful collaboration where we help each other grow.

Effective, not just clever

Anyone can come up with a TV or press campaign that has that perfect pun that your friends think is unbelievably clever. But so what? There’s a difference between clever, and effective. One of the things that we’re always on about – is your audience. They’re the ones who are going to take the action you want, whether it’s buying your product or engaging with your service. All our ideas need to be for them. Clever and creative is a given, effectiveness is the hard part, and it’s solving these problems that we live for.

Not one size fits all

As much as we’d love to “productise” our offerings, the vast majority of our work is always made to order. Your brand or company is not the same as anyone else’s, so why should your solutions be out of the box? We put a lot of time and effort into understanding you, what you’re trying to achieve, and asking challenging questions to uncover what you’re really looking for, so that we can provide a solution that scratches your very specific itch. When you work with us, you get a considered, tailor-made solution that only fits you.

The best way to do something

Change is hard. If you work with us, we might challenge some of the ideas that you may consider to be cornerstones of your business. We might recommend ideas and approaches that you think your clients might never go for – but the thing is, maybe they will. Maybe you have a huge potential client base that you don’t even know about yet. All we ask is that you keep an open mind to what we propose, and always focus on the best way to do something, rather than doing something because it’s the way it’s always been done.

Very cool staff

The title says it all. Our staff are simply that – very cool. They’ve all got amazingly diverse backgrounds, tastes and points of view. Not only that, but they all have way too many skills. Quite the roster of overachievers. They’re also painfully modest as you can see. Why should you care? Because this means that whatever work we do for you, we’re coming at it from a thousand different angles, pressure testing each others ideas and making sure that what you end up with is the best version it can be.

Our Team

Daniel J. Phillips is the founder of Anomaly and has worked as a commercial writer/director in the Film and TV industry for the last 15 years on budgets as much as high as $4.2m. Apart from his knowledge behind the screen, his extensive knowledge of sales and marketing assists businesses grow by advising them on their overall branding, digital and marketing strategies. As Creative Director, Daniel also provides creative oversight over all the work Anomaly produces.

Daniel J. Phillips

Creative Director

With 20 years of global branding and marketing expertise, Todd is a valued member of our team. A creative project manager with an eye for detail, Todd oversees all deliverables related to brand strategy, design and digital marketing. As a team leader, Todd ensures all elements of a project are consistently delivered on time and within budget.

Todd Osborne

Managing Director

Samantha is a creative with a Bachelor’s Degree in Screen from Flinders University under her belt. She was always the kid behind the camera, and now, she uses her knowledge to create visually appealing video content with a message. Samantha uses her passion for storytelling to help clients tell their stories through fun and creative ideas. She enjoys it all and always has a smile on her face!

Samantha Marinos

Content Producer

Joefrenette or “Joey” is the resident tech nerd who gets excited about complicated websites. She previously worked as a software engineer so she is well adept in software and web development concepts and best practices on both the back and front end. With more than 10 years of experience in the IT industry, she excels in technical and project management.

Joefrenette Clarin

Web Developer

Since graduating with a Master of Design, Francisco has practiced graphic design in a variety of disciplines. From packaging to branding, website design to editorial, he approaches each project with pragmatic yet creative solutions. Combining both practice, theory and the ability to switch hats quickly helps Francisco create design outcomes that are unique and visually engaging for all types of clients.

Francisco Labra

Graphic Designer

Ethan is a digital marketing specialist at Anomaly. He specialises in all things Google and social media. He believes in creating a unique and tailored marketing campaign for the clients’ business to stand out and be found online in today’s ever-changing digital landscape.

Ethan Nicosia

Digital Specialist

Chris is a digital marketing all-rounder. His skills and knowledge of current trends and in-depth technical prowess has propelled him to be a leader in the digital marketing space. Chris is a skilled data analyst, continually researching and discovering new ways to improve a client’s marketing approach. Chris also actively contributes to the community, sitting on several non-profit boards, mentoring and coaching at-risk youth, and is a Mental Health Ambassador.

Chris Luong

Digital Specialist

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