Our Approach

Our history

Anomaly began in 2014 as a high-end video production company, servicing clients in Australia and from all over the world. When we only made videos, we used to work with a lot of ad agencies and we saw how they dealt with their clients and suppliers. It was a bit too old-school for us. Ultimately, we thought we could do better. So we transitioned into a full-service agency and have become an essential resource for clients who want to build meaningful relationships with their agencies, and foster an honest, respectful collaboration where we help each other grow.

Effective, not just clever

Anyone can come up with a TV or press campaign that has that perfect pun that your friends think is unbelievably clever. But so what? There’s a difference between clever, and effective. One of the things that we’re always on about – is your audience. They’re the ones who are going to take the action you want, whether it’s buying your product or engaging with your service. All our ideas need to be for them. Clever and creative is a given, effectiveness is the hard part, and it’s solving these problems that we live for.

Not one size fits all

As much as we’d love to “productise” our offerings, the vast majority of our work is always made to order. Your brand or company is not the same as anyone else’s, so why should your solutions be out of the box? We put a lot of time and effort into understanding you, what you’re trying to achieve, and asking challenging questions to uncover what you’re really looking for, so that we can provide a solution that scratches your very specific itch. When you work with us, you get a considered, tailor-made solution that only fits you.

The best way to do something

Change is hard. If you work with us, we might challenge some of the ideas that you may consider to be cornerstones of your business. We might recommend ideas and approaches that you think your clients might never go for – but the thing is, maybe they will. Maybe you have a huge potential client base that you don’t even know about yet. All we ask is that you keep an open mind to what we propose, and always focus on the best way to do something, rather than doing something because it’s the way it’s always been done.

Very cool staff

The title says it all. Our staff are simply that – very cool. They’ve all got amazingly diverse backgrounds, tastes and points of view. Not only that, but they all have way too many skills. Quite the roster of overachievers. They’re also painfully modest as you can see. Why should you care? Because this means that whatever work we do for you, we’re coming at it from a thousand different angles, pressure testing each others ideas and making sure that what you end up with is the best version it can be.

Our Team

Ripley is the Global CEO of Anomaly and has held senior marketing positions for 35 years with a PHD in marketing and purr-suasion. When Ripley is not modelling for Whiskers and Pedigree, she enjoys long strolls on the beach and hot yoga. She’s all about that work-life balance, paws down.

Ripley uses her extensive knowledge of tugging on human heart-strings to increase the overall productivity and collaboration at Anomaly’s HQ. Still, it’s not all boardroom meetings and PowerPoint presentations for our furry CEO. When not at work, she’s a pro at receiving belly rubs and has a thing for sipping from human glasses of water.

In her recent TED talk, titled ‘To Meow or Not to Meow’, Ripley offers her unique perspective on life’s big questions. In her own words, “Meow. Meow, meow, meow?”

Ripley

Global CEO

Daniel J. Phillips is the Creative Director of Anomaly and has worked as a commercial writer/director in the Film and TV industry for the last 15 years on budgets as high as $4.8m. When Dan’s not making movies, he uses his extensive knowledge of sales and marketing to advise businesses on their overall branding, digital and marketing strategies. In 2020, Daniel was one of the recipients of InDaily’s 40 under 40 award, which recognises the impact young business people have on shaping the future of South Australia. As Creative Director of Anomaly, Daniel also provides creative oversight over all the work Anomaly produces.

Daniel J. Phillips

Creative Director

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Account Manager

Tella has over 5 years of digital marketing experience in agency, research, and in-house capacities. Having worked closely with clients from a wide range of industries, she brings a diverse perspective to the team. Tella knows what it takes to create an online presence that both stands out from competitors and generates quality conversions. She combines a creative and analytical approach to delivering the best possible outcomes for clients. When not at work, you can find Tella playing footy, running, or at pilates. If you have a few spare hours, ask Tella about Collingwood FC!

Tella Wise

Creative Lead

Francisco Labra is the Graphic Designer of Anomaly who has worked with both small and large brands from a variety of industries. He can quickly switch between different hats which allows him to design creative solutions for all types of clients. In his free time, he has a range of hobbies whether that is scuba diving or being in the general outdoors to more homebody activities such as painting and gaming.

Francisco Labra

Senior Graphic Designer

Samantha is the Content Producer at Anomaly. She specializes in all things video creation and photography. With a Bachelor of Creative Arts – Screen under her belt, and she understands everything to do with content creation. When Sam is not at work, she can usually be found curled up in a blanket, watching her favourite movies and rambling about the movies to any poor soul that is willing to listen.

Samantha Marinos

Content Producer

Joefrenette or Joey is the resident tech nerd who gets excited about complicated websites. She previously worked as a software engineer so she is adept in software and web development concepts and best practices on both the back and front end. With more than 10 years of experience in the IT industry, she excels in both technical and project management. When not at work, Joey likes to play Pokemon and VR games. Her ultimate wish is to play Pokemon in VR.

Joefrenette Clarin

Web Developer

As the PPC specialist at Anomaly, Darcy brings expertise in managing Google and Meta ads to his clients.

He has worked with some of the world’s biggest companies including Carlsberg, Coles, L’Oreal and Lipton. His passion for marketing lies in media scheduling tactics across multi media platforms.

Darcy loves two things more than anything. Footy and the pub. When both are combined, Darcy is nearly as happy as when he’s managing our clients’ campaigns.

Surprisingly, Darcy is a dedicated sports fan who is a long term member of the Adelaide and North Adelaide Football Club.

Darcy McCullough

PPC Specialist

Marc specializes in SEO marketing with nearly five years of experience working with a vast array of clients across many different industries. This experience allows a unique perspective when planning a clients SEO strategy. When not agonizing over proper backlinking strategies or content Marc enjoys getting out camping, hiking, and fishing. When unable to escape to the bush he sticks with typical nerd hobbies, video games, tabletop games, and running DND for his friends.

Marc Martin

SEO Specialist

Andrew Colella

Junior Graphic Designer

Is this you???

Social Media Coordinator

Is this you???

Junior PPC Specialist

Is this you???

Executive Assistant

Ripley is the Global CEO of Anomaly and has held senior marketing positions for 35 years with a PHD in marketing and purr-suasion. When Ripley is not modelling for Whiskers and Pedigree, she enjoys long strolls on the beach and hot yoga. She’s all about that work-life balance, paws down.

Ripley uses her extensive knowledge of tugging on human heart-strings to increase the overall productivity and collaboration at Anomaly’s HQ. Still, it’s not all boardroom meetings and PowerPoint presentations for our furry CEO. When not at work, she’s a pro at receiving belly rubs and has a thing for sipping from human glasses of water.

In her recent TED talk, titled ‘To Meow or Not to Meow’, Ripley offers her unique perspective on life’s big questions. In her own words, “Meow. Meow, meow, meow?”

Ripley

Global CEO

Daniel J. Phillips is the Creative Director of Anomaly and has worked as a commercial writer/director in the Film and TV industry for the last 15 years on budgets as high as $4.8m. When Dan’s not making movies, he uses his extensive knowledge of sales and marketing to advise businesses on their overall branding, digital and marketing strategies. In 2020, Daniel was one of the recipients of InDaily’s 40 under 40 award, which recognises the impact young business people have on shaping the future of South Australia. As Creative Director of Anomaly, Daniel also provides creative oversight over all the work Anomaly produces.

Daniel J. Phillips

Creative Director

Tella has over 5 years of digital marketing experience in agency, research, and in-house capacities. Having worked closely with clients from a wide range of industries, she brings a diverse perspective to the team. Tella knows what it takes to create an online presence that both stands out from competitors and generates quality conversions. She combines a creative and analytical approach to delivering the best possible outcomes for clients. When not at work, you can find Tella playing footy, running, or at pilates. If you have a few spare hours, ask Tella about Collingwood FC!

Tella Wise

Creative Lead

Francisco Labra is the Graphic Designer of Anomaly who has worked with both small and large brands from a variety of industries. He can quickly switch between different hats which allows him to design creative solutions for all types of clients. In his free time, he has a range of hobbies whether that is scuba diving or being in the general outdoors to more homebody activities such as painting and gaming.

Francisco Labra

Senior Graphic Designer

Samantha is the Content Producer at Anomaly. She specializes in all things video creation and photography. With a Bachelor of Creative Arts – Screen under her belt, and she understands everything to do with content creation. When Sam is not at work, she can usually be found curled up in a blanket, watching her favourite movies and rambling about the movies to any poor soul that is willing to listen.

Samantha Marinos

Content Producer

Joefrenette or Joey is the resident tech nerd who gets excited about complicated websites. She previously worked as a software engineer so she is adept in software and web development concepts and best practices on both the back and front end. With more than 10 years of experience in the IT industry, she excels in both technical and project management. When not at work, Joey likes to play Pokemon and VR games. Her ultimate wish is to play Pokemon in VR.

Joefrenette Clarin

Web Developer

As the PPC specialist at Anomaly, Darcy brings expertise in managing Google and Meta ads to his clients.

He has worked with some of the world’s biggest companies including Carlsberg, Coles, L’Oreal and Lipton. His passion for marketing lies in media scheduling tactics across multi media platforms.

Darcy loves two things more than anything. Footy and the pub. When both are combined, Darcy is nearly as happy as when he’s managing our clients’ campaigns.

Surprisingly, Darcy is a dedicated sports fan who is a long term member of the Adelaide and North Adelaide Football Club.

Darcy McCullough

PPC Specialist

Marc specializes in SEO marketing with nearly five years of experience working with a vast array of clients across many different industries. This experience allows a unique perspective when planning a clients SEO strategy. When not agonizing over proper backlinking strategies or content Marc enjoys getting out camping, hiking, and fishing. When unable to escape to the bush he sticks with typical nerd hobbies, video games, tabletop games, and running DND for his friends.

Marc Martin

SEO Specialist

Is this you???

Account Manager

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Social Media Coordinator

Is this you???

Executive Assistant

Is this you???

Junior PPC Specialist

Andrew Colella

Junior Graphic Designer

What we’ve been up to

What’s new in our notebook

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Latest Notebook

When you think of big iconic brands in your head, one of the first things you would visualise is the shape of their logo,