Cancer Council SA have a range of fundraising opportunities throughout the year. In the hopes to drive traction and donations for the Do It For Cancer campaign, Cancer Council approached Anomaly to creative an effective digital marketing strategy that leveraged the Cancer Council’s branding and gave people ideas around the different ways they could fundraise and Do It For Cancer.
Anomaly strategised a comprehensive social media strategy across paid and organic meta, bringing through Cancer Council’s digital marketing strategy across paid and organic meta Through a comprehensive digital marketing strategy across Paid and Organic Meta that Anomaly designed a new, elegant, and high-end brand for Ezara, finally doing justice to the level that Ezara was already crafting at. Complete with a newly updated website and product photography, Anomaly were able to allow Ezara to position their brand at the level to attract the customers they wanted and dissuade those they didn’t.
With a newly developed website complete with ecommerce functionality, Ezara were not only able to attract customers for their bespoke service offering but were also able to sell their “off the shelf” items in a more cost effective way.
