Todd Ley, former tennis child prodigy and author of Smashed: Tennis Prodigies, Parents and Parasites, needed a compelling visual identity and guidance to promote his tell-all tennis memoir. The goal was to create a book cover and landing page that would attract attention and drive sales, while also developing a marketing strategy to amplify awareness of the book.
Anomaly designed an eye-catching book cover that captured the raw and unfiltered essence of Smashed, paired with a sleek and engaging landing page to serve as the hub for the book’s promotion. In addition, Anomaly collaborated with Todd to discuss a comprehensive marketing strategy.
Off the back of Anomaly’s design and marketing efforts, Todd Ley earned media attention on 7News, Fox Sports and online tennis publication claytenis.com, along with multiple radio interviews and podcasts, further boosting its visibility. The increased exposure led to a surge in book sales, helping Todd share his powerful story with a wider audience.
From the Todd Ley Team:
“The team at Anomaly were creative, responsive and great to work with on Todd’s book SMASHED. The cover has been really well received by media, booksellers, librarians and readers.”
— Anna Featherstone, author mentor and publishing consultant
“I appreciated the team’s understanding when it came to a nuanced campaign. They nailed what most others couldn’t understand! Highly recommend.”
— Todd Ley, author of SMASHED!