What makes a good logo?
To understand the characteristics of a great logo, we must first consider what it’s for. A logo is basically a visual tool for mentally conditioning the business’ target audience. Businesses need a way to differentiate themselves from their competitors and do this through branding and unique stylisation of their packaging, stationery, advertisements and the key […]
What makes a good website?
Websites are one of the most important assets of a business. In fact, entire businesses would not be able to function without them. An effective website should be able to satisfy its intended function by conveying its key message while simultaneously engaging the customer. It is estimated that users form an opinion about a website […]
Why is Branding Important?
Branding, is a marketing practice in which a company creates a name, logo or symbol that is easily identifiable as belonging to a company. This helps identify a product and distinguish it from its competitors. Branding is essential because it’s not only just creating a memorable impression on the audience, but allows your customers and […]