When you think of big iconic brands in your head, one of the first things you would visualise is the shape of their logo,
Digital Marketing Experts
Is your current agency following the three basic rules of digital marketing?
Impressions and clicks are great - but as a business owner there’s only one result that matters - more customers in the door. Interested to see if your agency is doing the right thing?
In the free analysis of your digital marketing you will receive
What your current agency is doing and if it’s the right thing
What your competitors ranking is and where you sit in comparison
Our recommendations if changes are needed
What We Do
Anomaly specializes in taking over accounts from other agencies that aren’t performing, and kickstarting their effectiveness. If your agency is letting you down, we can certainly improve things.
Customers after one month of taking over from the previous agency
Sportsmed
Erizon
BDO
Old Agency
26
Customers
25
Customers
14
Customers
Anomaly
500
Customers
47
Customers
248
Customers
Old Agency
Anomaly
Sportsmed
26
Customers
500
Customers
Erizon
25
Customers
47
Customers
BDO
14
Customers
248
Customers
Over 30-day time period
Change the way your business judges success. At Anomaly, most of our digital marketing clients were with other agencies that simply could not get them the results. Why?
Most digital marketing agencies are experts at understanding the needs of Google, Facebook etc – if they weren’t, they wouldn’t be agencies. But there’s couple of fundamental things that are missing:
Results – the marketers judge the effectiveness of the ad by the wrong standards. If someone clicks on the ad, they take that as a success, rather than making sure that click turns into something you can actually sell! That’s why your marketing results look so good on paper, but there’s no cash in the till.
Strategy – there’s no clear business strategy and process from the initial ad, the placement, and then the conversion method. Most ads simply “push to your home page”, which often means they’re not set up for success. Each ad needs to be carefully understood and planned properly in order to be successful.
Design – the majority of digital marketing nerds (we have them too!), are great at understanding what Google thinks they should prioritise in their search, but they don’t have an eye for design, which is vital when it comes to catching someone’s attention with a visual ad. It’s not their skill set – so it makes sense that they don’t know how to do that.
Sportsmed
Google Ads
Sportsmed is a world-leading healthcare provider that specialises in the prevention, treatment and recovery of bone, join, muscle, ligament, tendon, nerve and arthritis issues, treating patients from all over Australia.
Old Agency
0.66k
Clicks
0.1m
Impressions
$4.85
Avg. CPC (Cost Per Click)
26
Conversions
Anomaly
3.95k
Clicks
1.47m
Impressions
$0.83
Avg. CPC (Cost Per Click)
500
Conversions
Case Studies
Erizon
Google Ads
Erizon is an industry leader in large-scale revegetation, rehabilitation, dust suppression, and erosion control projects Australia-wide, with over 25 years of delivering end-to-end solutions.
Old Agency
0.66k
Clicks
0.88k
Impressions
2.13%
Impression Share
25
Conversions
Anomaly
1.23k
Clicks
93.3k
Impressions
29.27%
Impression Share
47
Conversions
BDO
BDO is a trusted adviser to clients seeking Audit, Tax and Advisory services. As one of the world’s leading Audit and Accounting organisations, they have clients of all types and sizes from large corporate organisations to private businesses, entrepreneurs and individuals across an array of industry sectors.
Old Agency
19
Clicks
4.2k
Impressions
$63.18
Avg. CPC (Cost Per Click)
14
Conversions
Anomaly
148
Clicks
46.4k
Impressions
$17.76
Avg. CPC (Cost Per Click)
248
Conversions
Knightsman
Google Ads
Knightsman is a modern, bespoke tailoring destination, specialising in luxury garments that are exclusive and attainable. Using traditional methods and state-of-the-art technology, Knightsman expertly combines the brand’s long heritage and the demands of the modern style-oriented clientele.
Old Agency
12,927
Website Visits
10,072
New Users
40,098
New Users
Anomaly
72.45% increase
22,293
Website Visits
79.34% increase
18,963
New Users
32.17% increase
52,997
New Users
So what makes us better? Why do we succeed where others seem to struggle?
We’re a full service agency, not just a digital marketing agency.
This means that we have in-house business strategists, graphic designers, web designers and digital marketers. It allows us to have specialists in each part of the ad’s journey, and allows us to plug the holes that other marketers simply can’t - because they don’t have the resources internally to do so. Creating captivating ads that work means understanding there are multiple stages of that journey - and each one needs a different expert to make it fly.
We plan. We learn. We adapt.
When you work with Anomaly, we don’t simply set up your accounts, get some runs on the board and then hit the beach like your current agency (probably!). We’re in there working for you. Every. Single. Day. As the world of marketing and the online platforms constantly change, guess what? That means we have to as well. Your business shouldn’t need to suffer a single day of marketing downtime. We’re constantly working on your accounts and ensuring that things are the best they can be.
We will take time to understand your competitors, and make sure they can be beaten.
We’ll do a comprehensive analysis of your competitors and show you what they’re doing in the digital marketing space. This will allow you to very clearly see what the expectations are if you want to match them, or more importantly, want to beat them. This is another way we can be transparent with you, rather than just taking your money and knowing it won’t work for what you’re willing to spend.
We’ve worked in every industry you can imagine, and it’s taught us a few things.
We’re not the agency that “just works in the wine industry”. There are many who just focus on one thing, which to be honest, we simply don’t understand. Why the hell would you want to be with an agency that also looks after all your competitors? There can only be one number one client, guys. Not only that, but how is it possible to come up with an original idea in an echo chamber like that? If I was a wine client, I’d want ideas from outside of my industry, so that I could distinguish myself. That’s something we can do, because you name an industry and chances are - we’ve done it.
We don’t bullshit you.
That’s right - we don’t. We’re honest with you every step of the way. How many of you out there can honestly say that you didn’t shut someone down when they had a better idea? We’ve all done it, but it’s important that you trust the experts here. If you come up with a bad idea, we’re going to tell you, rather than just agreeing because you’re our client. That’s not how we do business. You are paying us for our expertise and we simply know more about this than you do. That’s why you’re here. If you want “yes people”, and can’t let go of some things - move on, we’re not interested.
We want to set goals with you. Success needs to measured.
Why is this important? Because it’s about understanding where you’re at, and where we need to get you to. This is about creating a goal that we can tangibly measure and understand your success, or need to improve. This involves understanding your business on a deeper level, and working with you to create goals that will benefit your business, but aren’t “quadruple my business on day one or you’re fired” type goals.
Real Results drive businesses. Not a monthly report that says you’re doing great. Is your agency doing the right thing?
Fill in a few details below and we will send you a no-obligation, free digital marketing audit on your business. Information is power. You’ve got nothing to lose, and everything to gain.
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- Adelaide Office
- (08) 8151 0896
- hello@anomaly.com.au
- Suite 3, 1/183 Melbourne Street
- North Adelaide, SA 5006
- Sydney Office
- (02) 9423 0037
- hello@anomaly.com.au
- Level 14, 3 Parramatta Square
- Parramatta, NSW 2150