Create an original and captivating TV commercial and directional signage during the dealership’s transition between their old showroom and the new one being built.
As there was no showroom to show anything, Anomaly came up with an idea revolving more around people than worrying about showing cars. Australian Motors also wanted to differentiate themselves from the overall Mazda brand and steer away from showing the products as much. “Friends” was the concept that eventuated. We also created bus shelter signage for them, as people were having a hard time finding their temporary showroom.
Create an original and captivating TV commercial and directional signage during the dealership’s transition between their old showroom and the new one being built.
As there was no showroom to show anything, Anomaly came up with an idea revolving more around people than worrying about showing cars. Australian Motors also wanted to differentiate themselves from the overall Mazda brand and steer away from showing the products as much. “Friends” was the concept that eventuated. We also created bus shelter signage for them, as people were having a hard time finding their temporary showroom.
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