Ezara Jewellery is a custom jewellery design studio, based in Adelaide, where bespoke pieces are designed and crafted to each individual client’s specifications. While the Ezara craftsmanship stood for quality and excellence, the Ezara branding and website experience did not. Anomaly recognised this difference and the shortfalls of Ezra’s website and branding, seeking to elevate the Ezara brand to the level it was crafting jewellery at.
Anomaly designed a new, elegant, and high-end brand for Ezara, finally doing justice to the level that Ezara was already crafting at. Complete with a newly updated website and product photography, Anomaly were able to allow Ezara to position their brand at the level to attract the customers they wanted and dissuade those they didn’t.
With a newly developed website complete with ecommerce functionality, Ezara were not only able to attract customers for their bespoke service offering but were also able to sell their “off the shelf” items in a more cost effective way.
