Renewal SA

Anomaly Renewal SA

Brief

Solution

Renewal SA’s Tonsley site is a vibrant hub of tech, medical and manufacturing startups. Renewal SA wanted to create a suite of fresh, creative videos to bring new prospective tenants into the site, but didn’t want the same, old boring “corporate” video feel that so many people use. They also wanted to show how collaborative the site is, and how cross-pollination between the different businesses creates a unique work environment, as well as demonstrating that these companies contribute to the future tech that we will all come to use.

Anomaly created a concept that involved CEO’s from different organisations interviewing each other, while walking through the Tonsley site. This showcased the collaborative nature of the companies while also showing the unique architecture and culture of Tonsley. Combined with this, we shot scenarios set in the future which show the possibilities of the technology that these companies were working on. This created some very exciting, shareable content for people to watch, and sold the idea that being at Tonsley really is where companies like that should reside.

Renewal SA’s Tonsley site is a vibrant hub of tech, medical and manufacturing startups. Renewal SA wanted to create a suite of fresh, creative videos to bring new prospective tenants into the site, but didn’t want the same, old boring “corporate” video feel that so many people use. They also wanted to show how collaborative the site is, and how cross-pollination between the different businesses creates a unique work environment, as well as demonstrating that these companies contribute to the future tech that we will all come to use.

Anomaly created a concept that involved CEO’s from different organisations interviewing each other, while walking through the Tonsley site. This showcased the collaborative nature of the companies while also showing the unique architecture and culture of Tonsley. Combined with this, we shot scenarios set in the future which show the possibilities of the technology that these companies were working on. This created some very exciting, shareable content for people to watch, and sold the idea that being at Tonsley really is where companies like that should reside.

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