Stellan Capital
Ezara Jewellery
Cancer Council
RSPCA SA
Agon Environmental
Adelaide Psychological Services
How to Pick Brand Colours
When you think of big iconic brands in your head, one of the first things you would visualise is the shape of their logo, then fill that in with the specific colours of that brand. We, as consumers, are overexposed to too many brands in our everyday lives, and brands need to find a way […]
What makes a good logo?
To understand the characteristics of a great logo, we must first consider what it’s for. A logo is basically a visual tool for mentally conditioning the business’ target audience. Businesses need a way to differentiate themselves from their competitors and do this through branding and unique stylisation of their packaging, stationery, advertisements and the key […]
Why is Branding Important?
Branding, is a marketing practice in which a company creates a name, logo or symbol that is easily identifiable as belonging to a company. This helps identify a product and distinguish it from its competitors. Branding is essential because it’s not only just creating a memorable impression on the audience, but allows your customers and […]
How often should I update my branding
Rebranding is a normal part of a company’s evolution throughout the years. Just as it is natural for people to change their look, their ideas, and goals in life as they grow older. At its core, a business may still be the same one as it was 5 years ago, but 5 years on – […]