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Web Design

Web Developers Based in Adelaide

First impressions matter, and often your website will be the first interaction a potential customer has with your business. It can’t be overstated how important it is to present your business in the best possible way. How do you do this? Effective and conversion focused website design will do most of the work for you, and Anomaly’s designers are the best web builders and developers to help you get set up.

Website Design to Attract New Customers

At Anomaly in Adelaide, our web developers don’t just pick any old design for your new website. As with everything we do, our website designs are based on you, your business, and your goals. As a professional website builder and developer, the focus of our web design is on what you want to achieve, and we work closely with you to ensure that your voice and identity comes across through your site so that you can speak directly to your customers. We look at who your customers are and how they interact online before starting a design. Do your customers mainly browse on their mobile? Then our designers will use a mobile-first design. Do you need custom integrations and processes? We find the best way to make it work.

How to attract new customers with the design of your website

Conversions and Results Taking Your Business Beyond Adelaide

By focusing on your customers and what your goals are a conversion-centric design comes naturally. If you want leads from your website, we design an easy to follow path for the user that drives them towards a phone number or contact form. Is it newsletter signups that you want? Our smart design allows this to be at the forefront of our design while not being intrusive for your customers. Our website designers set up your site to be integrated with further marketing efforts whether it is SEO, AdWords, social media, or anything else!

Every company can benefit from our services. Though we’re based in Adelaide, our developers can provide you with our full service wherever your company is located, be that within Australia or worldwide. So, how can we make your company grow? To find out, call us on (08) 7079 0511, or get in touch with us here.

Want a free website consultation?

Our real points of difference

Real Results

We’re interested in focusing on results – on hard data. Starting a new marketing campaign isn’t the end of the journey, it’s just the beginning. We measure as much as we possibly can so you can always see the return on your investment.

Transparent

You’ll have a dedicated client manager for your account, who keeps you up to date with everything that’s happening in your campaign. This includes both the successes and the challenges so that we can keep refining and get you the best results.

Local

We’re in Adelaide. That means you meet with us face-to-face, and when you need to speak to someone they’ll answer. Local knowledge means we understand how business works here, your customer base, and your industry.

Video Marketing

Engage your customers with video

More people are interacting with video now than ever before, and with more than 55% of people viewing video content online every day there is a growing opportunity to get your business in front of more engaged consumers than ever before.

Video for any situation

There is a perfect video for every stage of your customer’s journey:

  • Brand videos can introduce new customers to your brand for the first time.
  • Explainer and product videos begin to give more information about what your business can offer, with 90% of consumers finding product videos useful in the purchase process
  • Testimonials provide social proof for your business and allow people to trust a new brand

Find your audience

Once you have an amazing video to work with you need to get it in front of the right audience. We get to know your business and your customers, then use highly targeted platforms like Facebook and AdWords to place your video content in the right place at the right time to maximise your results.

CONTENT

The most effective video marketing campaigns start with great content. Use our in-house production, or bring your own content with our guidance.

FORMAT

We don't just throw any old video on any platform. We edit each video to be most effective on the chosen platform, allowing the best results.

PLACEMENT

Depending on what your goals are, we find the right placement for your content and set up the targeting to find your best customers.

RESULTS

We track and report your results so you can stay closely connected with your campaign so you can make the important decisions.

Our real points of difference

Real Results

We’re interested in focusing on results – on hard data. Starting a new marketing campaign isn’t the end of the journey, it’s just the beginning. We measure as much as we possibly can so you can always see the return on your investment.

Transparent

You’ll have a dedicated client manager for your account, who keeps you up to date with everything that’s happening in your campaign. This includes both the successes and the challenges so that we can keep refining and get you the best results.

Local

We’re in Adelaide. That means you meet with us face-to-face, and when you need to speak to someone they’ll answer. Local knowledge means we understand how business works here, your customer base, and your industry.

Social Media Advertising

What is social media advertising?

It’s pretty clear – social media is here to stay. The most used network is Facebook, and with over 15 million active users in Australia alone, everyone and their dog (yes, there are literally accounts for dogs) is a potential customer for your business. The trick lies in finding exactly who the best people to target are and then creating amazing ads to catch their attention and drive them towards your business.

Get your business out there

While AdWords is great for people looking for your business or what you are offering, what do you do about the people who haven’t heard of you yet? This is where social media advertising is at it’s strongest, as you can create ads and target people that have indicated they would be interested in what you have to offer through their demographic information they’ve supplied to Facebook, and how they have interacted with the site.

Show off your best stuff

People don’t just want to see ads in front of them all the time on social media. They want content that is interesting, entertaining, and with which they can engage. This means that putting the work in to create a captivating ad is half the battle, and with a variety of ad types at our disposal such as image, video, and carousel we’ll find the best part of your business and show it off to your future customers.

The main benefits of AdWords

Control Your Budget

Precise control over how much you spend, and how you spend it. This also means that once you set your budget, there’s no way you can exceed it.

Fast Results

Once your ads are written they will begin appearing on AdWords instantly. This means you can start seeing ROI almost immediately.

More Awareness

Don’t just target people who already know about your business. Take the first step to increase brand awareness and get people engaged.

Highly Trackable

Reporting ensures you know where your money is bing spent, and how this is affecting your business. This allows us to modify your ads so it becomes the perfect machine.

Targeted

You can select who sees your ads and when, allowing for effective campaigns. This means you can target specific ages, locations, income brackets and much more.

Huge Potential

Nearly 90% of all searches are done through Google and its partner networks, meaning that you have a massive audience from which to attract business.

STRATEGY

We get to know you, your business, and your goals to create a custom strategy designed to achieve exactly what you want.

CREATIVE

We design effective, eye-catching ads that will grab your customers' attention and drive them to take the desired actions.

TARGETING

We use advanced targeting techniques to find the customers that are most likely to take action, and then get your ads in front of them.

OPTIMISATION

Marketing isn't just set and forget. We constantly optimise your campaigns, expanding on what is working and cutting out anything that isn't.

RE-STRATEGISE

We constantly communicate with you to stay up to date with your business, allowing us to quickly add or change campaigns as needed.

Our real points of difference

Real Results

We’re interested in focusing on results – on hard data. Starting a new marketing campaign isn’t the end of the journey, it’s just the beginning. We measure as much as we possibly can so you can always see the return on your investment.

Transparent

You’ll have a dedicated client manager for your account, who keeps you up to date with everything that’s happening in your campaign. This includes both the successes and the challenges so that we can keep refining and get you the best results.

Local

We’re in Adelaide. That means you meet with us face-to-face, and when you need to speak to someone they’ll answer. Local knowledge means we understand how business works here, your customer base, and your industry.

Why you need AdWords Management

Long gone are the days of the phone book being the place to go to find a phone number. People are now turning to their phones and computers when looking up a business, with over 3.5 billion (that’s billion with a b) searches on Google per day. With so many people now relying on Google to get all their information, it is the prime real estate for advertising.

The big picture

There are many different types of Google ads, and it’s important to know the difference and which ones might suit your business. We don’t just run one type of ad. We take a deeper look at your business and the best way to drive traffic, then find the perfect ad type and placement to suit what you need.

Road to perfection

Over time AdWords campaigns only get more successful and targeted as you see who exactly is clicking on your ads, when they are clicking, and what they are doing afterwards. By linking AdWords to other services, such as Google Analytics, you are able to build an extremely powerful tool designed for only one thing:

To drive sales in your business.

The main benefits of AdWords

Control Your Budget

Precise control over how much you spend, and how you spend it. This also means that once you set your budget, there’s no way you can exceed it.

Fast Results

Once your ads are written they will begin appearing on AdWords instantly. This means you can start seeing ROI almost immediately.

Pay Per Click

No matter how many people see your ads, you only pay when someone clicks on one. That way you know you are gaining results for your dollar.

Highly Trackable

Reporting ensures you know where your money is bing spent, and how this is affecting your business. This allows us to modify your ads so it becomes the perfect machine.

Targeted

You can select who sees your ads and when, allowing for effective campaigns. This means you can target specific ages, locations, income brackets and much more.

Huge Potential

Nearly 90% of all searches are done through Google and its partner networks, meaning that you have a massive audience from which to attract business.

Our real points of difference

Real Results

We’re interested in focusing on results – on hard data. Starting a new marketing campaign isn’t the end of the journey, it’s just the beginning. We measure as much as we possibly can so you can always see the return on your investment.

Transparent

You’ll have a dedicated client manager for your account, who keeps you up to date with everything that’s happening in your campaign. This includes both the successes and the challenges so that we can keep refining and get you the best results.

Local

We’re in Adelaide. That means you meet with us face-to-face, and when you need to speak to someone they’ll answer. Local knowledge means we understand how business works here, your customer base, and your industry.

How do I get more leads?

Many business owners are constantly looking to expand their customer base and grow their businesses. This growth can be a long and difficult process and one of the key elements of growing a business is having a stream of sales leads. A lead is basically a person or business that has the potential to purchase your products or services. Here are some tips for creating a system that will help your business get more leads.

Identify your Target Audience

The first step in generating leads is identifying your target audience. Focusing your marketing plan on your target audience will help aid in successfully reaching and selling to your ideal customer. So it is important to research who your audience is, who they are, where they live, what they do, their lifestyle, etc. will help you develop a more focused plan on how to engage with them.

Promotion

In order to generate more leads for your business, you need to develop a marketing plan that will get your products or services in front of your target audience. There are numerous ways of promoting your business and you will want to create a marketing plan that is most effective for your business. Marketing ideas such as making a blog, social media, per per click (PPC) advertising, electronic direct mail (eDMs), and video are some types of marketing promotions that you can use to get more leads.

Creating a Sales Funnel

Once you’ve identified your target audience and determined the best marketing channels to reach them, you need to have a plan of collecting and collating the contact information of potential clients. The process involves funnelling all prospective clients through a standard contact form or landing page that convinces them to share their information. Having some kind of customer management database will help you keep track of these leads through this process.

Email Newsletters

Now that you have some information on who your customers are, cultivating these relationships is important to convert leads to potential sales. One of the most convenient ways is having consistent communication with your leads through an email newsletter. This helps promote your business and refreshes your customers brand awareness of your business. 

Using Social Media

Social media provides one less barrier when communicating with your customers. This is an opportunity to have conversations with prospective customers and generate new leads. Creating a Facebook page, Instagram, Twitter profile and LinkedIn page are ways to attract and easily engage with your audience. Social Media is also a way to converse with them on what the customers want and need, and how you can possibly improve as a business overall. The more positive their experience a customer has with your business over time, the more likely you are to convert them to a potential sale and hopefully – a repeat buyer.

Generating leads is a long, difficult, and continuous process but if you have an efficient system in place to generate and convert these leads, then it will increase your opportunities for your business to grow.

The 5 top reasons to incorporate SEO

A question we get asked a lot is why do SEO when there are many options to quickly appear on the first page of Google?

  1. The first reason is that organic search is still the most often primary source of website traffic. People still have reservations about ads and sometimes prefer to click on a link that doesn’t have the “AD” attached to it.
  2. The second reason is that SEO applies to every search engine rather than just one search engine. When you use paid ads, you only advertise on that specific search engine such as Google, Bing or Yahoo. When you start doing ads on every single search engine, not only do your management fees rack up, but you also have to maintain consistency across all the places your ad appears. When you incorporate SEO, it automatically applies to every single search engine.
  3. When you incorporate both SEO and SEM, it ensures that your website takes up more than just one spot on the first page of the search engine. A client is more likely to be ‘flooded’ with your website on the first page, and this increases the chance of them clicking on your website rather than a competitors. The more times you appear on the first page, the more likely you get a new customer onboard!
  4. SEO is definitely cheaper than SEM. Sure, it does cost money but in comparison to your Google Ads, you won’t need to allocate a budget to the ad spend of the campaign AND the management fee. With SEO, all you pay is the management fee and the rest is taken care of.
  5. It’s a long term strategy that will create the foundations of all your future marketing. SEO might not work as quick as your paid ads, but in the long run, you are more likely to keep your SEO than your paid ads. Once the foundations of your SEO have been created, you can slowly phase out your SEM and just rely on your SEO and still get consistent leads. However, if you just rely on paid ads, the moment you turn off your ads, your leads stop as well.

In conclusion, while paid ads might be the newest trend in marketing, don’t forget about your SEO as it will always be beneficial to your business. In fact, we always recommend that you do both SEO and paid ads (SEM) in order to maximise your marketing efforts, and get the most return on your investment.

What is SEO?

SEO, search engine optimisation, is a marketing method that has been used for years. Before paid ads, this was the only way to ensure your website appeared on the front page of a search engine such as Google.

Even though there are multiple ways now to ensure your website is ranking on the first page of Google, SEO is still as important as ever. The first obvious value of having a great SEO ranking is  that potential customers can find you easier and quickly (leading to more cash flowing into your business!). With attention spans lower than ever, if you do not appear instantly when someone searches for a service or product that you provide, the chances are the client will give up trying to find you. In fact, think about the last time you went on page 3 of Google searches when looking up something.

Imagine billions of websites fighting daily for a spot on the first page of Google (that’s only 3-5 spots, excluding the websites with paid ads appearing at the top).

So how do you fight and win one of these highly sought out spots, and if you manage to snag a spot, what does it mean for your marketing in the future? And do you have to do SEO if you already have paid ads?

Before diving into why it’s important to have SEO, it is vital to first understand the basics of SEO. There are three strategies that SEO specialists take into consideration when trying to win you a spot at the top:

  1. On-page SEO: This is the SEO that determines your score based on what is on your website. (hint: this is where blogs come in handy!) If you are planning to rank high for the search term “video”, the content on your website has to match the ranking you’re after.
  2. Off-page SEO: This is the SEO that refers to the actions taken outside of your website. This is where the term ‘linking’ comes into play. This is where sites create a link to your website and ‘vouch’ for your sites credibility and trustworthiness. The more links that lead to your website, the more search engines are likely to display your website as the first source for specific keywords.
  3. Technical SEO: This is the SEO that is determined by the technical abilities of your site. Does it load fast? Is it built on a trusted platform such as WordPress? All these factors impact the Technical SEO of your website and your overall SEO ranking.

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hello@anomaly.com.au
(08) 7226 2524

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