Sportsmed are a South Australian institution, with a very recognisable brand. They had a large, cumbersome website with literally hundreds of pages and links that become a little bit unwieldy. There was a huge amount of vital information on the site, and it was unclear how to include all of this, while still making sure the site looked great and was easy to use. They were also receiving lack lustre results in their digital marketing and SEO.

Sportsmed engaged Anomaly to creatively solve the challenge of condensing huge amounts of information into a new website. Anomaly included search functionality on the site, redirected lots of text into a backend resource hub, and took over all of their digital marketing. As soon as Anomaly took over, the digital marketing results increased by 400% for the same spend!