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Web Videos

Choose the Adelaide Based Web Video Production Team

Web video production has become a staple for businesses throughout Adelaide and beyond. They have become essential for companies to create a strong online presence, and quality video production can get you the sales you’ve been waiting for. A full service digital solutions company, at Anomaly we work with businesses of all sizes to boost their reach and maximise their connection with customers and staff alike.

One of Adelaide’s Leading Video Production Companies

Some people wonder if a web video is really worth it. In short, yes! Video is exploding online – and it’s only going to grow. Being a part of this is essential to making sure that you don’t get left behind or miss out on the leads that should have been yours. Your business’ online video should stand out from the rest. How do you do that? By creating the most engaging personal connection with your intended audience, without sacrificing quality. Contact us for a consultation and learn how Anomaly can boost your sales with your very own web or YouTube video.

How to attract new customers with the design of your website

Why a Web Video Will Help Your Business

You probably already know that online videos can communicate messages to your customers faster than text. What many people aren’t aware of is that embedding YouTube or Vimeo videos into your website can also improve your SEO and help you to rank higher in Google searches. The statistics also say that websites with video convert better than ones without so you’d be crazy not to consider what a web video could be doing for your business right now. Improve your SEO and conversion rate with an engaging online video for your website today.

Based in Adelaide, Anomaly are happy to offer companies a range of web video production services. One of the top digital solutions companies in Adelaide, our professional video creators have experience in the production of web video content for corporate and small business owners. We also work with businesses to develop marketing and advertising strategies to extend their reach with their customer market.

The success of your business is of the utmost importance to us. Reach out to us today and let’s get rolling on your web video production journey. Call us on (08) 7079 0511 or submit an enquiry.

Some of our recent online videos

Blackchrome

MIFSA – Tobacco Free

Minelab – US Launch

Web Design

Web Developers Based in Adelaide

First impressions matter, and often your website will be the first interaction a potential customer has with your business. It can’t be overstated how important it is to present your business in the best possible way. How do you do this? Effective and conversion focused website design will do most of the work for you, and Anomaly’s designers are the best web builders and developers to help you get set up.

Website Design to Attract New Customers

At Anomaly in Adelaide, our web developers don’t just pick any old design for your new website. As with everything we do, our website designs are based on you, your business, and your goals. As a professional website builder and developer, the focus of our web design is on what you want to achieve, and we work closely with you to ensure that your voice and identity comes across through your site so that you can speak directly to your customers. We look at who your customers are and how they interact online before starting a design. Do your customers mainly browse on their mobile? Then our designers will use a mobile-first design. Do you need custom integrations and processes? We find the best way to make it work.

How to attract new customers with the design of your website

Conversions and Results Taking Your Business Beyond Adelaide

By focusing on your customers and what your goals are a conversion-centric design comes naturally. If you want leads from your website, we design an easy to follow path for the user that drives them towards a phone number or contact form. Is it newsletter signups that you want? Our smart design allows this to be at the forefront of our design while not being intrusive for your customers. Our website designers set up your site to be integrated with further marketing efforts whether it is SEO, AdWords, social media, or anything else!

Every company can benefit from our services. Though we’re based in Adelaide, our developers can provide you with our full service wherever your company is located, be that within Australia or worldwide. So, how can we make your company grow? To find out, call us on (08) 7079 0511, or get in touch with us here.

Want a free website consultation?

Our real points of difference

Real Results

We’re interested in focusing on results – on hard data. Starting a new marketing campaign isn’t the end of the journey, it’s just the beginning. We measure as much as we possibly can so you can always see the return on your investment.

Transparent

You’ll have a dedicated client manager for your account, who keeps you up to date with everything that’s happening in your campaign. This includes both the successes and the challenges so that we can keep refining and get you the best results.

Local

We’re in Adelaide. That means you meet with us face-to-face, and when you need to speak to someone they’ll answer. Local knowledge means we understand how business works here, your customer base, and your industry.

Video Marketing

Engage your customers with video

More people are interacting with video now than ever before, and with more than 55% of people viewing video content online every day there is a growing opportunity to get your business in front of more engaged consumers than ever before.

Video for any situation

There is a perfect video for every stage of your customer’s journey:

  • Brand videos can introduce new customers to your brand for the first time.
  • Explainer and product videos begin to give more information about what your business can offer, with 90% of consumers finding product videos useful in the purchase process
  • Testimonials provide social proof for your business and allow people to trust a new brand

Find your audience

Once you have an amazing video to work with you need to get it in front of the right audience. We get to know your business and your customers, then use highly targeted platforms like Facebook and AdWords to place your video content in the right place at the right time to maximise your results.

CONTENT

The most effective video marketing campaigns start with great content. Use our in-house production, or bring your own content with our guidance.

FORMAT

We don't just throw any old video on any platform. We edit each video to be most effective on the chosen platform, allowing the best results.

PLACEMENT

Depending on what your goals are, we find the right placement for your content and set up the targeting to find your best customers.

RESULTS

We track and report your results so you can stay closely connected with your campaign so you can make the important decisions.

Our real points of difference

Real Results

We’re interested in focusing on results – on hard data. Starting a new marketing campaign isn’t the end of the journey, it’s just the beginning. We measure as much as we possibly can so you can always see the return on your investment.

Transparent

You’ll have a dedicated client manager for your account, who keeps you up to date with everything that’s happening in your campaign. This includes both the successes and the challenges so that we can keep refining and get you the best results.

Local

We’re in Adelaide. That means you meet with us face-to-face, and when you need to speak to someone they’ll answer. Local knowledge means we understand how business works here, your customer base, and your industry.

Social Media Advertising

What is social media advertising?

It’s pretty clear – social media is here to stay. The most used network is Facebook, and with over 15 million active users in Australia alone, everyone and their dog (yes, there are literally accounts for dogs) is a potential customer for your business. The trick lies in finding exactly who the best people to target are and then creating amazing ads to catch their attention and drive them towards your business.

Get your business out there

While AdWords is great for people looking for your business or what you are offering, what do you do about the people who haven’t heard of you yet? This is where social media advertising is at it’s strongest, as you can create ads and target people that have indicated they would be interested in what you have to offer through their demographic information they’ve supplied to Facebook, and how they have interacted with the site.

Show off your best stuff

People don’t just want to see ads in front of them all the time on social media. They want content that is interesting, entertaining, and with which they can engage. This means that putting the work in to create a captivating ad is half the battle, and with a variety of ad types at our disposal such as image, video, and carousel we’ll find the best part of your business and show it off to your future customers.

The main benefits of AdWords

Control Your Budget

Precise control over how much you spend, and how you spend it. This also means that once you set your budget, there’s no way you can exceed it.

Fast Results

Once your ads are written they will begin appearing on AdWords instantly. This means you can start seeing ROI almost immediately.

More Awareness

Don’t just target people who already know about your business. Take the first step to increase brand awareness and get people engaged.

Highly Trackable

Reporting ensures you know where your money is bing spent, and how this is affecting your business. This allows us to modify your ads so it becomes the perfect machine.

Targeted

You can select who sees your ads and when, allowing for effective campaigns. This means you can target specific ages, locations, income brackets and much more.

Huge Potential

Nearly 90% of all searches are done through Google and its partner networks, meaning that you have a massive audience from which to attract business.

STRATEGY

We get to know you, your business, and your goals to create a custom strategy designed to achieve exactly what you want.

CREATIVE

We design effective, eye-catching ads that will grab your customers' attention and drive them to take the desired actions.

TARGETING

We use advanced targeting techniques to find the customers that are most likely to take action, and then get your ads in front of them.

OPTIMISATION

Marketing isn't just set and forget. We constantly optimise your campaigns, expanding on what is working and cutting out anything that isn't.

RE-STRATEGISE

We constantly communicate with you to stay up to date with your business, allowing us to quickly add or change campaigns as needed.

Our real points of difference

Real Results

We’re interested in focusing on results – on hard data. Starting a new marketing campaign isn’t the end of the journey, it’s just the beginning. We measure as much as we possibly can so you can always see the return on your investment.

Transparent

You’ll have a dedicated client manager for your account, who keeps you up to date with everything that’s happening in your campaign. This includes both the successes and the challenges so that we can keep refining and get you the best results.

Local

We’re in Adelaide. That means you meet with us face-to-face, and when you need to speak to someone they’ll answer. Local knowledge means we understand how business works here, your customer base, and your industry.

Small Business Videos

Why Make a Video for Your Small Business in Adelaide?

When you’re a small business owner, you know how hard it can be to stay ahead of the curve. You need to get creative with your marketing in order to make yourself stand out from the crowd. As a full service digital agency, Anomaly specialises in video production for small business owners throughout Adelaide and beyond.

Small business video production is the cornerstone of our business. Anomaly doesn’t just service big brands, in fact small business video production makes up the majority of the work we do. We help businesses of all sizes promote their brand, product, service, identity and ideas.

Video Production That Can Make Money

As a small business, you may not have the budget for a full-scale marketing campaign. If that’s the case, you need to get a bit more creative with the way you spend your money. At Anomaly, we know how to maximise your budget to create an affordable video production that can boost your small business.

You can have an awesome and high quality video that gets you the results you want without spending millions of dollars – anything’s possible with a great idea and the drive to get it made. It’s important to know that at Anomaly we service many different businesses from household names to the corner shop, internet start-ups and non-profits, so regardless of how small your business is, we’d be thrilled to help you out!

An Amazing Video for Adelaide Small Businesses and Beyond

Instead of having helicopters, explosions and star talent you can’t afford, we recommend working on an idea that can be executed easily within your budget. We’ve created web videos, television commercials and videos for social media on super tight budgets and pride ourselves on still getting great results. Our secret? We tell your story within your budget.

How can we help grow your small business with a video production? Let’s find out – give our Adelaide HQ a call on (08) 7079 0511 or send us an enquiry and ask about our other digital solutions that could help build your business.

Some of our recent small business videos

REDARC

O, Speak – Articulate Threads

Sparkke – The Sparkke Story

Event Coverage & Videography

Don’t forget to film it

When it comes to event coverage, you want to make sure you hire experienced and professional videographers that won’t miss a beat. Our studio can offer any professional video service you need to capture your event. We can help you design, budget, staff, and produce anything from a low-budget hand-held one-camera shoot, to a studio-scale multi-camera epic. Available on a moment’s notice, don’t regret missing the opportunity to capture your special event. You never know when it might come in handy.

What Anomaly can do

We know how hard you work to organise your events. Whether it’s a speech or lecture, conference, performance video, or even live music production – Anomaly has the expertise and facilities to deliver something special. We treat every video production with the highest level of care, making sure that everything is captured at the best quality possible. This can be a standalone video, or incorporated into any range of other materials to effectively deliver your message.

Some of our event coverage video examples

Modernisng Healthcare TVC

Camping and Caravaning SA TVC

Brand SA Oval TVC

Corporate Video Production

Create a Video for Your Company in Adelaide

Your corporate video should reflect the true quality and message of your company. Film and video is now the biggest way to communicate with an audience, whether with your customers or employees. Anomaly can provide all of your corporate and commercial video needs under one roof. From training and educational videos, to online videos, event coverage, television adverts and more. We can work to a brief or provide you with ideas to make your business stand out.

Based in Adelaide, Anomaly can provide all of your corporate and commercial video production under one roof. From training and educational videos, to online videos, event coverage, television adverts and more, we can work to a brief or will happily brainstorm themes and ideas to make your business stand out.

A Fresh Approach to Corporate Video Production

Not sure how to make a corporate video that achieves what you want for your company in a fresh way? By creating narrative based videos you can communicate your message more effectively. Our corporate video production services and standards will make your company stand out from your industry, build trust and credibility and allow you to connect with your audience on a more emotional level, both here in Adelaide and Australia-wide. Our team has experience across multiple formats, not just corporate video, which allows us to bring a new perspective to each video.

A Reliable Adelaide Based Production Company

Whether you need marketing videos for your company or product, speaker/event coverage and hype, legislative and training videos or any other form of reliable corporate video communication, Anomaly has all the tools to produce the best product, delivered on time and on budget. With easy access to the latest in camera and post-production technology, we can realise any conceivable idea, and get there together. Your corporate video should work for you, so we ensure that you are part of the process the entire time, and are happy with the final product before delivery.

 

Anomaly is an Adelaide based full service creative agency. We offer a blend of video production for corporate and small business owners, as well as developing marketing and advertising strategies. From the moment you sign on with us, you can be sure that the success of your business matters to us. Let’s get this partnership started. Call us on (08) 7079 0511 or enquire here.

Some of our recent corporate videos

Brand SA Spring Gully

QEH – New Emergency Department

ElectraNet – How Energy Gets To You

Cinema Ads

A unique opportunity

Cinema advertising gets the audience’s undivided attention. The distinct advantage is that your audience is captive, local and totally focused on the message you want them to absorb. Whatever you want to advertise, your on-screen commercial will benefit from the unique, premium look and feel of the big screen environment – for real impact without distraction.

Effective cinema ads

With over 85% of the Australian population attending the cinema there is a huge opportunity to get your message in front of potential customers. At Anomaly we make full use of the medium, creating ads that engage the audience through enhanced sight and sound that can’t be achieved through a regular TV screen, creating a powerful message that leaves a lasting impact on the viewer.

Some of our previous work

Modernisng Healthcare TVC

Camping and Caravaning SA TVC

Brand SA Oval TVC

Why you need AdWords Management

Long gone are the days of the phone book being the place to go to find a phone number. People are now turning to their phones and computers when looking up a business, with over 3.5 billion (that’s billion with a b) searches on Google per day. With so many people now relying on Google to get all their information, it is the prime real estate for advertising.

The big picture

There are many different types of Google ads, and it’s important to know the difference and which ones might suit your business. We don’t just run one type of ad. We take a deeper look at your business and the best way to drive traffic, then find the perfect ad type and placement to suit what you need.

Road to perfection

Over time AdWords campaigns only get more successful and targeted as you see who exactly is clicking on your ads, when they are clicking, and what they are doing afterwards. By linking AdWords to other services, such as Google Analytics, you are able to build an extremely powerful tool designed for only one thing:

To drive sales in your business.

The main benefits of AdWords

Control Your Budget

Precise control over how much you spend, and how you spend it. This also means that once you set your budget, there’s no way you can exceed it.

Fast Results

Once your ads are written they will begin appearing on AdWords instantly. This means you can start seeing ROI almost immediately.

Pay Per Click

No matter how many people see your ads, you only pay when someone clicks on one. That way you know you are gaining results for your dollar.

Highly Trackable

Reporting ensures you know where your money is bing spent, and how this is affecting your business. This allows us to modify your ads so it becomes the perfect machine.

Targeted

You can select who sees your ads and when, allowing for effective campaigns. This means you can target specific ages, locations, income brackets and much more.

Huge Potential

Nearly 90% of all searches are done through Google and its partner networks, meaning that you have a massive audience from which to attract business.

Our real points of difference

Real Results

We’re interested in focusing on results – on hard data. Starting a new marketing campaign isn’t the end of the journey, it’s just the beginning. We measure as much as we possibly can so you can always see the return on your investment.

Transparent

You’ll have a dedicated client manager for your account, who keeps you up to date with everything that’s happening in your campaign. This includes both the successes and the challenges so that we can keep refining and get you the best results.

Local

We’re in Adelaide. That means you meet with us face-to-face, and when you need to speak to someone they’ll answer. Local knowledge means we understand how business works here, your customer base, and your industry.

What makes a good logo?

What makes a good logo?

To understand the characteristics of a great logo, we must first consider what it’s for. A logo is basically a visual tool for mentally conditioning the business’ target audience. Businesses need a way to differentiate themselves from their competitors and do this through branding and unique stylisation of their packaging, stationery, advertisements and the key messages that they offer. A logo is a unique visual form that represents the ownership of a particular good or service and is most likely the first thing that customers encounter when dealing with a business.

There are 3 main types of logo design, first is a wordmark logo which is a distinct text-only and typographically treated name of a company, product, or institution. The second is a pictorial logo which is an icon or graphic-based logo such as a bird, shell, checkmark, etc. The third are abstract logo marks which is a specific type of pictorial logo. Instead of it being a recognisable image such as an apple or camera, it’s an abstract geometric form that represents a business. Choosing which type of logo for a business comes with a lot of factors that need to be considered such as the type of industry the business is in, its personality, the name, and what best suits the brand.

The characteristics of a good logo is that it is distinct, memorable, simple, versatile and appropriate. The concept or meaning is usually behind an effective logo, and it communicates the intended message of the business or service.

SIMPLE

Many of the most effective and iconic logos in history are very simple. From Apple’s iconic design to the golden arches of McDonald’s, simple logos are easy to remember and are recognisable. Simplicity is an important element for logo design because people only focus on a logo for a very short time and it should express the brand’s personality effectively. It is the first impression that people get when they encounter a brand and conditions them to think of the brand in thinking and buying situations.

MEMORABLE

Another key element of a good logo is that it is memorable, even from the first time you see it. One of the goals of a logo is creating a connection with the audience and generating engagement with your brand. When the audience can easily recall your logo and brand, they are more likely to connect with the company. Logos that are memorable and produce a good impact are valuable because they help the brand stick in consumers’ minds.

What makes a good logo?

DISTINCT

Recall all the unforgettable logos stored in your memory: McDonald’s, Apple, Twitter would be some of mine. We remember these kinds of logos because apart from seeing them non-stop, they’re distinct and unforgettable. Good logos stand out from the crowd by being unique, original and memorable. Your logo must attract people at first glance while expressing trust and reliability upon numerous interactions. A distinct logo design calls for a unique concept. Logo design is the combines graphics and great ideas to achieve the best representation of the brand and keep that representation in the target audience’s mind.

VERSATILE

A good functional logo should be able to work across a variety of mediums and applications such as print or digital formats. A logo should be identifiable in any scalable size and work in both horizontal and vertical formats. It needs to be flexible in terms of colour, so that the integrity of the logo is not compromised when converted to either black and white. This versatility in logo design is important because as businesses evolve both in terms of marketing strategy and technology, a good versatile logo will still hold relevant and age gracefully along with the business.

APPROPRIATE


How a logo is positioned should be appropriate depending on the nature of the business. An example would be designing a logo for a child’s daycare. It would be appropriate to have fun, childlike and colourful elements but would not be appropriate for a business such as a car dealer. The logo doesn’t need to show what a business sells or the service it offers. ie. Car brands don’t need to show cars, computer logos don’t need to show computers. The Airbnb logo isn’t a house and Samsung’s logo isn’t a mobile phone or technology. A logo is used basically for identification.

All these characteristics are a framework into what makes a good and successful logo. It is up to both the client and designer to collaborate into developing and designing a logo that combines both functionality and design aesthetic, and best represents the business to help consumers remember and identify it.

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hello@anomaly.com.au
(08) 7226 2524

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Choose the Adelaide Based Web Video Production Team Web video production has become a staple for businesses throughout Adelaide and beyond. They have become