Why you need Google Ads Management

Long gone are the days of the phone book being the place to go to find a phone number. People are now turning to their phones and computers when looking up a business, with over 8.5 billion (that’s billion with a b) searches on Google per day. With so many people now relying on Google to get all their information, it is the prime real estate for advertising. With Google ads you can reach potential customers exactly when they are looking for your products or services.

The big picture

There are many different types of Google campaigns, and it’s important to know the differences and which ones might suit your business. As a leading Google Ads agency, we don’t just run one type of ad. We take a deeper look at your business and the best way to drive traffic, then find the perfect ad type and placement to suit what you need.

Anomaly Google Ads experts in Adelaide
Marketing Services Adelaide

Road to perfection

Over time Google Ads campaigns only get more successful and targeted as you see who exactly is clicking on your ads, when they are clicking, and what they are doing afterwards. By linking Google Ads to other services, such as Google Analytics, you are able to build an extremely powerful tool designed for only one thing:

To drive sales in your business.

The main benefits of Google Ads

Control Your Budget

Precise control over how much you spend, and how you spend it. This also means that once you set your budget, there’s no way you can exceed it.

Fast Results

Once your ads are written, they will begin appearing on Google Ads, where users looking for your products or services will be able to see your ads.

Pay Per Click

No matter how many people see your ads, you only pay when someone clicks on one. That way you know you are gaining results for your dollar.

Highly Trackable

Reporting ensures you know where your money is being spent, and how this is affecting your business. This allows us to modify your ads so it becomes the perfect machine.

Targeted

You can select who sees your ads and when, allowing for effective campaigns. This means you can target specific ages, locations, income brackets and much more.

Huge Potential

Over 90% of all searches are done through Google and its partner networks, meaning that you have a massive audience from which to attract business.

Boost Your Reach with a Trusted Google Ads Agency

Our real points of difference

Real Results

We’re interested in focusing on results – on hard data. Starting a new marketing campaign isn’t the end of the journey, it’s just the beginning. We measure as much as we possibly can so you can always see the return on your investment.

Transparent

You’ll have a dedicated client manager for your account, who keeps you up to date with everything that’s happening in your campaign. This includes both the successes and the challenges so that we can keep refining and get you the best results.

Local

We’re in Adelaide. That means you meet with us face-to-face, and when you need to speak to someone they’ll answer. Local knowledge means we understand how business works here, your customer base, and your industry.

What’s Happening in the World of Social Media

The Latest Social Media Updates and Trends You Need to Know About

Understanding the power and tactics of social media is key for any business. However,  social media is a constantly evolving landscape – so staying updated on the trends and changes can be both overwhelming and challenging. Just as you think you’ve got a grip on the new updates, algorithms and features, more come out!

That’s why, we’ve created a short list of need-to-knows for social media updates in August 2023.

This article addresses updates on:

  • Meta (Facebook, Instagram & Threads) 
  • TikTok
  • X (Twitter) 
  • LinkedIn
social media trends

Meta 

New Shopping Rules for E-Commerce Businesses 

Meta has announced that from 10 August, 2023 all Facebook and Instagram Shops MUST use the checkout on Facebook and Instagram.

This means that your customers will no longer be able to click through from your Instagram or Facebook Shop, or on a product tag in a post, and checkout on your website. 

Instead, they will need to add their payment details to Instagram or Facebook and pay within the app.

This new checkout feature is currently only available in the US. However, it has been reported that Meta is working on rolling out this feature very soon in Australia and many other countries.

The workaround?

Businesses will be able to tag their products in the form of Meta Ads, to drive traffic to their website / external links. 

Blink and you’ll miss it! 

In recent days, Instagram has rolled out a new ‘like’ graphic. This adorable new feature is super subtle and seems to have no impact on the functionality of the platform. But we’re loving the design and animation upgrade. 

Rumours: 

  • Instagram is allegedly testing the ability to allow others to add photos or videos to your posts (with the approval of the original poster)
  • Instagram is also reportedly working on the ability to label content generated by AI

Threads 

A hot topic around the social media web as of late has been the drastic drop in daily users on new platform, Threads. From a peak of 49 million on 7 July, Threads daily users has dropped to only 12 million on 22 July, according to Similarweb.

The response?

Meta announced new features coming to the app such as:

  • Custom alt-text
  • New mention button to mention connections in your threads
  • DM “threads” on Instagram 
  • Follow button to easily follow your followers back
  • ‘Your activity’ feature – review posts you have liked 
  • A quick way to approve new followers if your account is private

Do you need help with your Meta strategy? Let’s chat

TikTok

Welcome: Text Posts 

TikTok has unveiled a creative tool to encourage “innovation and self-expression”.

This new functionality boasts some familiar features including sound adds, location tags, duets, stickers, tags, hashtags, background colours and the ability to draft and discard posts. 

Text posts allow creators to share stories, poems, recipes, and other written content on TikTok. So far, users appear to be receptive to this new feature likening it to Instagram stories.

How to create a text post on TikTok:

  • When you access the ‘camera page’ you will be faced with three options: photo, video or text.
  • Select ‘text’ and you will be taken to the creation page. 

 

TikTok’s Response to AI generated content: 

TikTok has added new rules for AI-generated content. Creators now have to disclose and label any “AI-generated content that shows realistic scenes”.

Do you need help with your TikTok content? Let’s chat

X (Twitter) 

Twitter, the original text-based social network has a brand-new name. 

On July 22nd, Twitter officially rebranded as X.

While the name change has not impacted the app’s core functionality, marketers all over the world are eagerly awaiting new updates in what seems to be X’s response to new Meta app, Threads.

Are you making the most of Twitter? Let’s chat

LinkedIn 

The LinkedIn algorithm has changed! 

The two big changes: 

  1. If you post on LinkedIn, it is more likely that your followers will see your post.
  2. Posts that share “knowledge and advice” are now prioritised throughout the platform.

What is considered “knowledge and advice”? 

  1. The post speaks to a distinct audience.
  2. The author is writing in their core subject area.
  3. The post has “meaningful comments.”
  4. The post has a perspective.

LinkedIn’s Editor in Chief shares more insights.

Get your free digital marketing analysis

That’s a wrap! 

Summary 

Meta introduces new shopping rules for e-commerce, Threads updates with features like custom alt-text, TikTok adds text posts for creative expression, Twitter rebrands as X, and LinkedIn’s algorithm now prioritises posts offering “knowledge and advice.”

Ready to take your social media to the next level? 

 

 

A Step-by-Step Guide to Applying for a Google Ads Grant Account for Australian Non-Profit Organisations

Google Ads Grant Account Guide

Are you an Australian non-profit organisation looking to boost your online presence and drive more traffic to your website? The Google Ads Grant program might be just the solution you need.

Google offers eligible non-profits up to US$10,000 per month in free Google Ads advertising, helping you reach a broader audience and accomplish your mission more effectively.

In this guide, we’ll take you through the process of applying for a Google Ads Grant account as an Australian non-profit organisation.

Google grant account

1) Check your Eligibility 

  • Be a Registered Non-Profit:

     Your organisation must hold valid charity status, be registered with the Australian Charities and Not-for-profits Commission (ACNC).
  • Create A Connecting Up account:

    Register your organisation and get a validation token required for the Google Grant account. This token will give you access to other benefits as well.
  • Acknowledge and Agree to Google’s Non-Profit Terms: 


    Familiarise yourself with Google’s non-profit eligibility requirements and the program’s policies.
  • Governmental and Healthcare Entities:

    Government entities, hospitals, medical groups, and schools aren’t eligible. However, philanthropic arms of educational institutions may qualify.

2) Set Up a Google for Non-profits Account

  • Visit the Google for Non-profits Website:

    Head to the Google for Non-profits website (https://www.google.com/nonprofits/) and click on “Enrol now.”

  • Sign in or Create a Google Account:

    Sign in using your existing Google account associated with your organisation or create a new Google account.

  • Confirm Eligibility: 

    Follow the prompts to confirm your non-profit’s eligibility based on your location and registration details.

3) Enrol in the Google Ads Grant Program

  • Access Your Google for Non-profits Account:  

    Once you’ve confirmed your eligibility, log in to your Google for Non-profits account.
  • Click on “Get Started”: 

    On your organisation’s dashboard, find the “Google Ads” section and click “Get Started.”
  • Review the Google Ads Grant Details:

    Read the provided information about the Google Ads Grant program to understand its benefits and limitations.
  • Agree to the Program Policies:

    Review and agree to Google’s required program policies, including compliance with the “Mission-Based Campaigns” policy.

4) Create a Google Ads Account

  • Access the Google Ads Account Creation: 

    Click on the “Enrol in Google Ads” button to initiate the account creation process.

  • Fill in Account Details: 

    Provide the necessary information, including your organisation’s name, website, location, and currency preferences.

  • Choose Campaign Settings:

    Opt for the “Search” campaign type and select “Standard” campaign settings. This includes a US$329 daily budget limit.

  • Create Your First Campaign:

    Develop your first campaign with relevant keywords and compelling ad copy that aligns with your organisation’s mission.

5) Manage and Optimise Your Campaigns

Congratulations! Once your Google Ads Grant account is approved, you can commence your campaigns.

We recommend monitoring and optimising your campaigns regularly to ensure they effectively promote your non-profit’s objectives. Remember, you’re required to maintain a minimum 5% click-through rate (CTR) to retain your grant.

If you require assistance with the grant application process or want to get the most out of your grant, please do not hesitate to contact us. We are here to help.

Latest Notebook

When you think of big iconic brands in your head, one of the first things you would visualise is the shape of their logo,