EOFY is a unique season for both businesses and consumers. While businesses often approach purchases with a tax-driven strategy to secure equipment, technology, and upgrades, consumers are primarily motivated by the desire for a good deal. As a result, families tend to spend an average of 34 percent more during this season compared to other times of the year, while business owners tend to increase their spending by an average of 75 percent.
Understanding these trends can help businesses tailor their marketing strategy to their target audience’s specific needs and motivations and ultimately drive greater success during this critical sales period.
End Of Financial Year Marketing Strategy Checklist:
1) Set Goals and Objectives
The first step in updating your marketing strategy for EOFY is to set clear goals and objectives. What do you want to achieve during this season? Do you want to increase sales, generate more leads, or boost brand awareness? Having clear goals and objectives will help you to focus your efforts and make the most of the opportunities available.
2) Analyse Your Data
Before you update your marketing strategy, it’s essential to analyse your data from previous years. Look at your sales figures, customer demographics, and other relevant data to identify trends and patterns. This information can help you to make informed decisions about which marketing tactics are likely to be most effective for your business during EOFY. For example, you can refine your paid campaigns by targeting only the
3) Develop a Strong Offer
EOFY is a competitive time for businesses, so you need to have a strong offer to stand out from the crowd. Think about what your customers want and what your competitors are offering. Develop an offer that is compelling, relevant, and valuable to your target audience.
4) Optimise Your Website and Landing Pages
Your website and landing pages should be optimised for EOFY. Make sure that your website is easy to navigate, loads quickly, and is mobile-friendly. Your landing pages should be focused on your EOFY offer and should have clear calls to action.
5) Use Email Marketing
Email marketing is a powerful tool during EOFY. Use your email list to promote your EOFY offer and keep your customers up-to-date with your latest deals and promotions. Personalise your emails where possible to increase engagement and conversions.
6) Leverage Social Media
Social media is another important channel for EOFY marketing. Use your social media profiles to promote your offer and engage with your customers. Consider running social media ads to increase your reach and drive traffic to your website. We recommend using remarketing campaigns to re-engage with your audience,
7) Measure Your Results
Finally, measuring your results is essential to see your marketing strategy’s performance. Use analytics tools to track your website traffic, sales, and other relevant metrics. You can use this data, to update your strategy and get the most out of this shopping season for your business.
At Anomaly, we pride ourselves on being data-driven marketers who use advanced analytics and insights to optimise our clients’ marketing strategies. We understand the importance of adapting and updating marketing strategies in real time to ensure maximum effectiveness and ROI.
Whether you’re looking to increase brand awareness, generate more leads, or boost sales, we can help you achieve your goals with a customised, data-backed approach. Contact us today to schedule a free strategy consultation and see how we can help take your marketing to the next level.
