How to Pick Brand Colours

Posted on October 9, 2023February 21, 2024 by weareanomaly

When you think of big iconic brands in your head, one of the first things you would visualise is the shape of their logo, then fill that in with the specific colours of that brand. We, as consumers, are overexposed to too many brands in our everyday lives, and brands need to find a way to cut through the noise in order to be noticed. Colours have an important role to play in that they fill in the gaps of recognisability when other aspects of their brand identity cannot.

Prominent colours used in branding can evoke specific emotions and affect people who view them in many different ways. These emotions are deliberately created to influence people who view them to drive decision-making.

Brands need to cultivate strong emotional connections with their audience and this can’t be done with just a logo.

Colours are needed to cultivate and build these emotional connections.

Moreover, repetition and consistent application of a brand’s colour(s) can strengthen brand recognition and awareness. If brands consistently use their colours, they become part of your brand in the eyes of your target market.

Choosing your brand colours can be overwhelming as you can choose from hundreds and thousands of different colour combinations. But we have made a basic set of guidelines that can help guide you in the right direction when creating your brand identity.

Picking your brand colours

When picking your brand colours, there are a number of things that need to be considered.

What is the type of industry that you are in? Who is your target audience? What mood do you want them to be when engaging with your products or your business? And what kind of business are you? These are some of the questions that need to be answered in order to give you a guideline when creating your brand’s colour palette.

The recommended number of colours that a brand needs is a maximum of 3 colours.

Any more than that would overcomplicate the brand identity and make it harder for customers to identify or emotionally resonate with your brand. When choosing these 3 colours, you will need to identify the base, accent and neutral schemes of the palette.

Base

When choosing your base, you need to determine the colour that anchors your brand personality. This main colour will not only be the base for your brand but also help you decide on your other brand colours.

Accent

The accent colour is used to complement your chosen base colour and will most likely be the 2nd most used colour in your brand identity. The colour must work well with the base colour to create cohesion, especially when presented to your target market.

Neutral

Your chosen neutral colour is most likely used as a background colour but doesn’t overwhelm both the base and accent colours. Your neutral colour would usually be much duller compared to other colours such as beige, grey, white or black.

Colour Palette

You should keep colour schemes in mind when choosing your brand palette. Brands usually use one of these common colour schemes: analogous, monochromatic, complementary, or triadic.

Analogous

Analogous colours are next to each other on the colour wheel and are usually easy on the eyes as these colours blend well with one another. This scheme doesn’t stand out as much compared to the other schemes but is good if you don’t want a very overwhelming palette.

Monochromatic

A monochromatic colour scheme will highlight and anchor your most dominant brand trait. This means choosing different shades of a specific colour in order to emphasise that brand’s personality trait.

Complementary

A complementary colour scheme is colours on the opposite sides of the colour wheel spectrum that look good together. They bring out the best in each other when they are paired and are good for stimulating customers when they see your brand.

Triadic

Triadic colour schemes use equal parts from three different sections of the colour wheel. Triadic schemes are safer for developing a brand palette but also offer a more stimulating and nuanced palette. These are some guidelines that can help you in your process when developing your brand colours.

This guide isn’t creatively restraining you but giving you a basic guideline. Research, experimentation and consistent application are what is needed in order for your brand colours to be successful in their job.

If you need help with your branding, such as creating your logo, collateral, or anything else, please don’t hesitate to reach out to us for a free consultation. We’re confident we can provide you with the assistance you need to take your brand to the next level.

Want to learn more about us? Check out Anomaly on DesignRush.

How Much Does Google Ads Cost?

Posted on September 20, 2023September 27, 2023 by weareanomaly

When it comes to online advertising, Google Ads is among the most popular and effective platforms for businesses of all sizes. However, a common question many advertisers and business owners ask is: “How much does Google Ads cost?”

This blog will explain seven different points you need to be aware of to get the most out of every dollar.

1) It's a Bidding System

Firstly, it’s crucial to understand that Google Ads operates on an auction system. Advertisers bid on specific keywords or placements, and the highest bidder usually gets the most prominent ad placement. However, Google doesn’t just consider the bid amount. The quality of your ad and the relevance of your landing page also play a significant role.

2) Average Cost Per Click (CPC)

CPC is a common metric on the Google Ads platform. The average CPC varies significantly depending on the industry and the competitiveness of the keyword. For instance:

Insurance-related keywords might have a higher CPC, sometimes above $50.

E-commerce might have an average CPC of $1 to $2.

Remember, these are just averages. Some clicks might cost cents, while others might cost tens of dollars.

3) Quality Score

Google’s Quality Score evaluates the quality and relevance of your keywords, landing pages, and PPC campaigns. A higher Quality Score can lead to lower costs and better ad placements. It’s calculated based on:

Expected CTR (Click-Through Rate).

Relevance of each keyword to its ad group.

Landing page quality and relevance.

The relevance of your ad text.

4) Daily Budgets and Monthly Spend

While the CPC gives you the cost per individual click, businesses should also set daily budgets for their campaigns. Your daily budget will dictate how often your ads appear throughout the day. If you exhaust your budget by midday, your ads might not show again until the next day.

However, the daily budgets vary because Google uses your daily set budget as a guide. For instance, if your daily budget is $5, sometimes you might spend less than $5 and sometimes over $5, and the actual cap is 2x your daily budget.

5) Control

You have complete control over your campaign spending. You can pause or adjust your budget and bids at any time.

6) Other Factors

Several other elements can influence the cost of your Google Ads:

Geographical targeting: Ads targeting urban areas or competitive markets can have a higher CPC.

Ad scheduling: Running ads during peak times might be more expensive.

Device targeting: Sometimes, mobile clicks might cost more or less than desktop clicks, depending on the industry.

Campaign type: The average CPC of your search campaigns will be higher than the CPC of your display campaigns.

7) Return on Ad Spend (ROAS)

Lastly, while costs are essential, the focus should be on ROAS (return on ad spend). If you spend $1,000 on Google Ads and generate $10,000 in sales, your ROAS would be 1000% or 10X. By focusing on ROAS, you can make more informed decisions to maximize the profitability of your Google Ads campaigns.

Understanding the cost of Google Ads is essential, but it’s just one piece of the puzzle. A successful Google Ads campaign requires a balance of budget, ad quality, keyword strategy, and consistent optimisation. By focusing on these aspects, you can ensure that every dollar spent contributes to achieving your business goals.

As a Google Ads partner agency, we can help you with your Google Ads campaigns.
Contact us to have a no-obligation strategy session.

Why Video is a Great Tool To Convey a Story

Posted on September 13, 2023September 13, 2023 by weareanomaly

Over the last 100 years, one of the most unifying experiences has been going to the cinema, sitting for 1 or 2 hours (sometimes 3) and experiencing a story being told to us through moving images. It has been something that has brought people together since moving pictures became normal and has become a space where anyone can experience the same emotions with hundreds of people.

But what part about this experience makes us want to re-experience it whenever a new film comes out?

Some people may say the director is their favourite, others may say that the visual effects looked too good, and others will say they just like the experience of going to the cinema.

But it all comes back to one thing – the story and the why behind it.

Why are we being told this story?

Why do these events take place?

Why do we care about the story?

We care about how the story is being told, and the connection we make to it. Video is a visual medium in which multiple people can experience a story at the same time, in any location, and there can be so many different ways to tell a single story.

Studies Showing Why Video Works

Typically, video is a more effective form of storytelling than any other media. According to a LinkedIn study, video engages audiences 3x more than traditional forms of media. People are able to make an emotional connection with the company and the key people associated with the company. On top of all of that, it creates greater retention and a more positive brand perception.

Why Anomaly

At Anomaly, we take storytelling seriously. Our Creative Director – Daniel J. Phillips, has not only directed dozens of TVCs throughout his career, but has also written, produced, and directed feature films with his directorial debut Awoken coming out in 2019 across international audiences.

Not only do we understand the importance of storytelling in a film aspect, but in all aspects of companies. This has been the foundation on which Anomaly was born in 2014 as a high-end video production company.

We take a ‘film’ approach when it comes to making corporate videos for our clients, with only the best of the best in terms of pre-production, crewing and shooting, and post-production. Everyone we bring on board is an expert in their field and has worked on films themselves.

Clients we’ve worked with

Why you need Google Ads Management

Posted on August 28, 2023August 30, 2023 by weareanomaly

Long gone are the days of the phone book being the place to go to find a phone number. People are now turning to their phones and computers when looking up a business, with over 8.5 billion (that’s billion with a b) searches on Google per day. With so many people now relying on Google to get all their information, it is the prime real estate for advertising. With Google ads you can reach potential customers exactly when they are looking for your products or services.

The big picture

There are many different types of Google campaigns, and it’s important to know the differences and which ones might suit your business. As a leading Google Ads agency, we don’t just run one type of ad. We take a deeper look at your business and the best way to drive traffic, then find the perfect ad type and placement to suit what you need.

Road to perfection

Over time Google Ads campaigns only get more successful and targeted as you see who exactly is clicking on your ads, when they are clicking, and what they are doing afterwards. By linking Google Ads to other services, such as Google Analytics, you are able to build an extremely powerful tool designed for only one thing:

To drive sales in your business.

The main benefits of Google Ads

Control Your Budget

Precise control over how much you spend, and how you spend it. This also means that once you set your budget, there’s no way you can exceed it.

Fast Results

Once your ads are written, they will begin appearing on Google Ads, where users looking for your products or services will be able to see your ads.

Pay Per Click

No matter how many people see your ads, you only pay when someone clicks on one. That way you know you are gaining results for your dollar.

Highly Trackable

Reporting ensures you know where your money is being spent, and how this is affecting your business. This allows us to modify your ads so it becomes the perfect machine.

Targeted

You can select who sees your ads and when, allowing for effective campaigns. This means you can target specific ages, locations, income brackets and much more.

Huge Potential

Over 90% of all searches are done through Google and its partner networks, meaning that you have a massive audience from which to attract business.

Boost Your Reach with a Trusted Google Ads Agency

Our real points of difference

Real Results

We’re interested in focusing on results – on hard data. Starting a new marketing campaign isn’t the end of the journey, it’s just the beginning. We measure as much as we possibly can so you can always see the return on your investment.

Transparent

You’ll have a dedicated client manager for your account, who keeps you up to date with everything that’s happening in your campaign. This includes both the successes and the challenges so that we can keep refining and get you the best results.

Local

We’re in Adelaide. That means you meet with us face-to-face, and when you need to speak to someone they’ll answer. Local knowledge means we understand how business works here, your customer base, and your industry.

What’s Happening in the World of Social Media

Posted on August 22, 2023August 28, 2023 by weareanomaly

The Latest Social Media Updates and Trends You Need to Know About

Understanding the power and tactics of social media is key for any business. However, social media is a constantly evolving landscape – so staying updated on the trends and changes can be both overwhelming and challenging. Just as you think you’ve got a grip on the new updates, algorithms and features, more come out!

That’s why, we’ve created a short list of need-to-knows for social media updates in August 2023.

This article addresses updates on:

Meta (Facebook, Instagram & Threads)
TikTok
X (Twitter)
LinkedIn

Threads

A hot topic around the social media web as of late has been the drastic drop in daily users on new platform, Threads. From a peak of 49 million on 7 July, Threads daily users has dropped to only 12 million on 22 July, according to Similarweb.

The response?

Meta announced new features coming to the app such as:

Custom alt-text
New mention button to mention connections in your threads
DM “threads” on Instagram
Follow button to easily follow your followers back
‘Your activity’ feature – review posts you have liked
A quick way to approve new followers if your account is private

Do you need help with your Meta strategy? Let’s chat.

TikTok

Welcome: Text Posts

TikTok has unveiled a creative tool to encourage “innovation and self-expression”.

This new functionality boasts some familiar features including sound adds, location tags, duets, stickers, tags, hashtags, background colours and the ability to draft and discard posts.

Text posts allow creators to share stories, poems, recipes, and other written content on TikTok. So far, users appear to be receptive to this new feature likening it to Instagram stories.

How to create a text post on TikTok:

When you access the ‘camera page’ you will be faced with three options: photo, video or text.
Select ‘text’ and you will be taken to the creation page.

TikTok’s Response to AI generated content:

TikTok has added new rules for AI-generated content. Creators now have to disclose and label any “AI-generated content that shows realistic scenes”.

Do you need help with your TikTok content? Let’s chat.

X (Twitter)

Twitter, the original text-based social network has a brand-new name.

On July 22nd, Twitter officially rebranded as X.

While the name change has not impacted the app’s core functionality, marketers all over the world are eagerly awaiting new updates in what seems to be X’s response to new Meta app, Threads.

Are you making the most of Twitter? Let’s chat.

The LinkedIn algorithm has changed!

The two big changes:

If you post on LinkedIn, it is more likely that your followers will see your post.
Posts that share “knowledge and advice” are now prioritised throughout the platform.

What is considered “knowledge and advice”?

The post speaks to a distinct audience.
The author is writing in their core subject area.
The post has “meaningful comments.”
The post has a perspective.

LinkedIn’s Editor in Chief shares more insights.

Get your free digital marketing analysis

That’s a wrap!

Summary

Meta introduces new shopping rules for e-commerce, Threads updates with features like custom alt-text, TikTok adds text posts for creative expression, Twitter rebrands as X, and LinkedIn’s algorithm now prioritises posts offering “knowledge and advice.”

Ready to take your social media to the next level?

A Step-by-Step Guide to Applying for a Google Ads Grant Account for Australian Non-Profit Organisations

Posted on August 9, 2023August 25, 2023 by weareanomaly

Google Ads Grant Account Guide

Are you an Australian non-profit organisation looking to boost your online presence and drive more traffic to your website? The Google Ads Grant program might be just the solution you need.

Google offers eligible non-profits up to US$10,000 per month in free Google Ads advertising, helping you reach a broader audience and accomplish your mission more effectively.

In this guide, we’ll take you through the process of applying for a Google Ads Grant account as an Australian non-profit organisation.

1) Check your Eligibility

Be a Registered Non-Profit:
Your organisation must hold valid charity status, be registered with the Australian Charities and Not-for-profits Commission (ACNC).

Create A Connecting Up account:
Register your organisation and get a validation token required for the Google Grant account. This token will give you access to other benefits as well.
Acknowledge and Agree to Google’s Non-Profit Terms:

Familiarise yourself with Google’s non-profit eligibility requirements and the program’s policies.
Governmental and Healthcare Entities:
Government entities, hospitals, medical groups, and schools aren’t eligible. However, philanthropic arms of educational institutions may qualify.

2) Set Up a Google for Non-profits Account

Visit the Google for Non-profits Website:
Head to the Google for Non-profits website (https://www.google.com/nonprofits/) and click on “Enrol now.”
Sign in or Create a Google Account:
Sign in using your existing Google account associated with your organisation or create a new Google account.
Confirm Eligibility:
Follow the prompts to confirm your non-profit’s eligibility based on your location and registration details.

3) Enrol in the Google Ads Grant Program

Access Your Google for Non-profits Account:
Once you’ve confirmed your eligibility, log in to your Google for Non-profits account.
Click on “Get Started”:
On your organisation’s dashboard, find the “Google Ads” section and click “Get Started.”
Review the Google Ads Grant Details:
Read the provided information about the Google Ads Grant program to understand its benefits and limitations.
Agree to the Program Policies:
Review and agree to Google’s required program policies, including compliance with the “Mission-Based Campaigns” policy.

4) Create a Google Ads Account

Access the Google Ads Account Creation:
Click on the “Enrol in Google Ads” button to initiate the account creation process.
Fill in Account Details:
Provide the necessary information, including your organisation’s name, website, location, and currency preferences.
Choose Campaign Settings:
Opt for the “Search” campaign type and select “Standard” campaign settings. This includes a US$329 daily budget limit.
Create Your First Campaign:
Develop your first campaign with relevant keywords and compelling ad copy that aligns with your organisation’s mission.

5) Manage and Optimise Your Campaigns

Congratulations! Once your Google Ads Grant account is approved, you can commence your campaigns.

We recommend monitoring and optimising your campaigns regularly to ensure they effectively promote your non-profit’s objectives. Remember, you’re required to maintain a minimum 5% click-through rate (CTR) to retain your grant.

If you require assistance with the grant application process or want to get the most out of your grant, please do not hesitate to contact us. We are here to help.

The Power Of Social Media

Posted on July 14, 2023August 28, 2023 by weareanomaly

In today’s day and age, social media has transformed the way we consume information and connect with the world.

It has become an integral part of our daily lives, and for businesses, it presents a massive opportunity to foster brand development and create more sales. Organic social media efforts can be equally effective for building a strong and authentic brand presence as paid advertising.

In this blog, we’ll explore why organic social media is crucial for brand development and how it can unlock remarkable growth and success.

Build Authentic Connections

One of the primary advantages of organic social media is its ability to facilitate genuine and meaningful connections between brands and their audiences. Unlike paid advertising, organic social media allows for direct interactions, conversations, and engagement.

By leveraging platforms like Facebook, Instagram, Twitter, Threads, LinkedIn and Snapchat, businesses can showcase their personality, values, and expertise to establish a strong brand identity.

Through engaging content, thoughtful replies, and active community participation, brands can build trust, loyalty, and a genuine connection with their followers.

Drive Brand Awareness

Organic social media plays a pivotal role in driving brand awareness, especially for businesses looking to expand their reach and attract new customers.

Through consistent and strategic content creation, brands can increase their visibility and establish themselves as thought leaders within their respective industries.

By sharing valuable and relevant information, brands can position themselves as go-to resources, attracting a wider audience and organically expanding their brand’s reach.

The more people become aware of a brand’s existence and value proposition, the higher the chances of generating leads and driving conversions.

Harness User-Generated Content

Organic social media creates a basis for user-generated content (UGC), which can be an invaluable asset for brand development.

When followers share their positive experiences, testimonials, or creative interpretations of a brand, it not only amplifies the brand’s reach but also serves as social “proof”.

UGC acts as a powerful endorsement, reinforcing the brand’s credibility and authenticity.

By encouraging and engaging with UGC, brands can tap into the creativity and advocacy of their customers, fostering a sense of community and brand loyalty.

Stay Ahead of Trends

In the fast-paced world of social media, trends come and go at lightning speed. Take Threads for example!

By actively participating in organic social media, brands can stay attuned to the latest trends, conversations, and industry developments.

This allows them to adapt their strategies, content, and messaging accordingly, ensuring they remain relevant and maintain a competitive edge.

Staying ahead of the curve demonstrates a brand’s agility and commitment to staying connected with its audience, further fueling brand development.

Summary

In an era where authenticity and genuine connections matter, organic social media is a vital component of brand development. And, it is a cost-effective way for brands to dabble in the world of digital marketing.

Through building authentic connections, driving brand awareness, humanising the brand, harnessing user-generated content, and staying ahead of trends, businesses can unlock remarkable growth opportunities.

Embrace the power of organic social media and unlock its potential to propel your business.

Set up a free consultation today: hello@anomaly.com.au

Should My Business Be On Threads?

Posted on July 7, 2023August 23, 2023 by weareanomaly

What is ‘Threads’?

Meta launched Threads early on July 5, 7pm (Eastern time) and the social media community has gone wild! Cited as Twitter’s rival, the app is off to a running start.

⏰ 2 million users in 2 hours

⏰ 10 million users in 7 hours

⏰ 44 million users in 24 hours

Meta promotes this new platform as a place where you can “follow and connect directly with your favourite creators and others who love the same things.”

Limited to iOS and Android, with no web-accessible version yet, the platform has experienced unprecedented popularity.

Here’s everything you need to know:

Users who log with their Instagram handle are assigned a badge number, denoting your user number. Meta founder Mark Zuckerberg holds the coveted “1” badge.

Instagram seems to be coveting a “low” badge number on the platform in order to entice users to sign up to Threads early.

Upon signing up via Instagram, a user’s data is automatically imported (Instagram bio and photo). You can also opt to follow everyone that you already follow on Instagram, speeding up the individual platform “growth” process.

Meta says it has no plans to monetise Threads this year, that means no paid opportunities for brands to advertise. A well planned organic content strategy will be KING on Threads.

Threads can be cross posted on Instagram as a Story.
Verification for accounts on Instagram will be rolled over to those accounts on Threads.

Threads: a new Twitter?

The timeline feels like Twitter and Tumblr had a child! The engagement heavy interface currently skews toward new audiences in a user’s “feed”. There’s currently no option to view only users you follow.

Breaking news or instant updates? Unlike Twitter, Threads currently has no chronological timeline.

Creatives are “excited” by the platform and the potential for new exposure.

Posts can be up to 500 characters long and include links, photos, and videos up to 5 minutes in length.

The functionality is currently in infancy: no hashtags, no edit buttons, no direct messaging option, and the search function is limited to user handles.

Threads Privacy

Content is moderated by Instagram’s existing privacy standards. There are public or private profile options, and private is selected by default for under 18s (though this can be changed).

Threads has been launched in 100 countries but none of those are part of the EU, due to regulatory uncertainty.

Think your business is ready to launch into the new world of Threads? Contact us today for complimentary consultation.

The Post Production Process

Posted on June 27, 2023June 27, 2023 by weareanomaly

What is Post Production and why is the process important to the success of your video?

Post-Production is everything that happens after your video has been shot. This often takes longer than the Pre-Production and Shoot stages combined.

If Pre-Production is deciding exactly what type of cake you wanted to create, and then carefully choosing the exact right recipe to suit your requirements;

The shoot is collecting all the ingredients required in their exact amounts and putting them all on the bench or in bowls;

Post Production is the careful process of steps to make the cake exactly the way you would like it to be.

If you skip any of the steps (like not adding in the eggs) the cake won’t turn out quite right. It might still look and taste fine, but imagine how much better it would have been if you just took the time to add in the eggs.

Post-Production starts when the shoot is complete. The Producer will copy the footage onto the Edit Suite computer ready for the Editor to get to work.

The Edit happens in stages:

First, the editor must review the brief/script approved by the client and then go through all the footage captured and categorise it, basally into what is useful and what is not. Where an interviewee might say something very concisely or if they rambled on with a lot of “umms”. Everything is noted down in order to make the rest of the process smooth.

Next, the editor will create an Assembly Edit. This is a rough draft of the story to get a feel of what is said and the content we have. The Creative Director will have a look at this and make sure it is true to the brief. They will give some direction and the editor will move on to the next stage.

Edit 1, is the first edit we will send to the client for feedback. This is generally a little bit longer than the final desired length. We give the client the opportunity to let us know what they do or don’t like. This is also our first attempt at putting the story together, it is not the be-all or end-all of the video.

Feedback we often receive is things like:

Can we start the video off with the company’s logo animation?;
The interviewee said *something like this* on the day, is it possible to include this?;
Are you able to put more of this person and less of this person in the video?;
Do you have any other options for music?

The client will collate all feedback into one email (or comment directly on the video on Vimeo through a Review Link) and we will make those changes. We will then send the client Edit 2. Much of the time, the client is happy with this and we can proceed to the next stage, otherwise, we have an Edit 3.

Once the client is happy with the video with no more changes to the vision (the edited footage and story), this is called Picture Lock-off.

Once we have Picture Lock-off we can progress to the Sound Mix and Colour Grade.

The Sound Mix is where our Sound Designer will make sure that each of the interviewee’s dialogue is at the appropriate (and the same) sound level across the whole video. There is nothing worse than watching a video where some people are louder or quieter than others. They will also mix the music or background sounds so that they all fade in and out at the appropriate times and do not compete with the interviews. The whole job of the Sound Designer for corporate videos is to make sure that the viewer doesn’t notice the sound. If it is done perfectly, you won’t even notice!

The Colour Grade is similar to the sound mix, except it is touch-ups for the footage. Colour Grading is where we focus on the look, colour, and brightness of the footage. It is basically like the makeup artist who comes in and makes your skin look better, your eyes look brighter and your features stand out. The makeup artist does not add or remove any features that are there. Colour Grading is enhancing the image that is already there.

For a video example of the effects of colour grading please watch this video.

If you would like to know more about Colour Grading go to the Colour Grading blog post.

When all these stages are complete the editor can then put each of these together, make sure that everything is in sync and works perfectly and export the video for final delivery!

Depending on where the video is going to live (website, social media, TV etc) there are different formats that need to be thought about. This is why the Producer asks so many questions initially so that they can create the road map for the team to follow when they get to their turn and everything goes smoothly.

The success of the Post-Production Process is reliant on the Pre-Production stage having all the answers or finding out all the information possible and putting together a detailed plan. If there is no plan, then Post can take a very long time and will never turn out as desired and will often cost a lot more. Pre-Production is creating the blueprint for the builders to follow and Post-Production is where the building is being built!

Cinema Advertising

Posted on June 27, 2023June 27, 2023 by weareanomaly

Cinema Advertising: A Unique Opportunity

Cinema advertising gets the audience’s undivided attention. The distinct advantage is that your audience is captive, local and totally focused on the message you want them to absorb. Also, your on-screen commercial will benefit from the unique, premium look and feel of the big screen environment, creating real impact without distraction.

Effective cinema advertising

Take advantage of the captive audience in cinemas to get your message across, as over 60% of the Australian population attends the cinema. At Anomaly, we make full use of the medium, creating ads that engage the audience through enhanced sight and sound that can’t be achieved through a regular TV screen, creating a powerful message that leaves a lasting impact on the viewer.

5 reasons why cinema advertising can be a valuable addition to your marketing strategy:

Captive audience:

When people go to the movies, they’re there to be entertained. Therefore, they’re more likely to be engaged with the content being displayed on the big screen. Unlike television or online advertising, which can be easily ignored or skipped, cinema advertising captures an already captive audience that’s primed for entertainment
Large, diverse audience:

Cinemas attract a diverse range of people, from families with children to young adults, making it a great platform to reach a wide audience. So, this can be particularly valuable if your brand appeals to a broad demographic.
High recall and engagement:

Cinema advertising tends to have a higher recall and engagement rate than other forms of advertising in Australia. This is because people are more likely to remember the ads they see before the movie starts, as they’re more engaged and focused at that time.
Immersive experience:

Cinema advertising allows brands to create an immersive experience for their audience. With larger-than-life screens and high-quality sound systems, cinema ads can be a powerful way to showcase your brand’s story and message.
Targeted advertising:

Cinema advertising allows you to target specific audiences based on the movie being shown. For example, if you’re advertising a new family-friendly product, you can target ads to be shown before a children’s movie.